NEWS & UPDATES

May 31, 2007 In Archives By Advent

A Fiery Fashion Show

The stage was set runway-style for the Fiery Fash­ion Show. Advent col­lab­o­rated with the client to meet their goal of increas­ing brand-awareness. Uti­liz­ing the tongue-in-cheek fash­ion show, our client pre­miered their new line of fire-resistant clothing.

A “rolling fire” pro­jected onto three fab­ric screens set­ting the mood as the audi­ence entered. Their logo took cen­ter stage in the dimly-lit room pro­jected between the eye-catching “rolling fire” images. Flash­ing “siren” lights com­pleted the pic­ture of the fire­fight­ers emerg­ing from within the fire.

After a siren sound effect sig­naled the start of the event, a Pow­er­Point pre­sen­ta­tion played, fol­lowed by the intro­duc­tion of the emcee. The Fash­ion Show began with mod­els appear­ing through the smoky effects of a fog machine. The emcee described the cloth­ing and gave an overview of the sell­ing points as each of the male mod­els strut­ted down the run­way. A mar­ket­ing pre­sen­ta­tion and video fol­lowed. To close the show the sirens lit up, the siren sound effect played briefly, and the music began again. The mod­els re-emerged from the “rolling fire” image and came down the cat­walk once more, end­ing at cen­ter stage sur­rounded by smoke from the fog machine.

Sur­rounded by users and buy­ers, the mod­els strut­ted their flame-resistant outer wear and wowed the audi­ence with each uniform’s unique style. Engag­ing each user allowed them to be drawn into the prod­uct and the func­tions of each. This cre­ative pre­sen­ta­tion of the client’s prod­ucts to each of their divi­sions allowed them to pro­vide a fresh spin on their image’s line.

With only a lit­tle over two weeks plan­ning time, this fash­ion show changed the client’s image for the entire year. This show helped set the stage for them to cre­ate brand aware­ness for an entire year of marketing.

For more infor­ma­tion on Advent’s event capa­bil­i­ties, con­tact us at info@adventresults.com or (615) 742‑3355.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.