NEWS & UPDATES
NewsMay 31, 2007 In Archives By Advent
Lose Weight, Win Big
Every day Americans watch people lose weight and “win big” on reality shows like “The Biggest Loser.” What you may not know is that weight-loss is not just important for personal health, it is also a crucial factor in the financial success of your tradeshow budget.
New technologies and product developments have resulted in ingeniously engineered displays that allow highly effective branding, messaging, and product displays, while at the same time being designed to compress into small carrying cases. For example, the emergence of dye-sublimation printed graphics on fabrics allows very large graphic areas to be rolled up and easily placed into small spaces for storage and shipping. Similarly, the emergence of aluminum extrusion as a design trend allows exhibitors to easily attach video monitors and product showcases, while also providing great connection to fabric graphics.
At Advent, we have developed solutions that can save our customers more than $100,000 over the course of two years, simply by rethinking the design and engineering of their booth. “Losing the weight” in trade show exhibiting can also create big cash wins by lessening freight, drayage, and installation and dismantle labor. Call one of our team members and ask for a free evaluation to see how we can “lighten up” your display — while still achieving an optimal design that clearly conveys your message.
Save your company over $123,000 in just 2 years!
Advent’s Lightweight vs. Custom
(Based on a 4-show annual schedule with a 20′ x 20′ island exhibit. Shows are in Las Vegas, New York, Chicago, and Orlando with the exhibit returning to San Diego, CA after each show.)
| Advent’s Lightweight | Custom | |
| Purchase Price | $60,000 | $60,000 |
| Packaging | 3 Cases — 2′ x 2′ x 8’ 2 Carpet Bags |
4 Crates — 4′ x 4′ x 8’ 2 Carpet Bags |
| Dimensional Weight | 1,292 lbs. | 5,879 lbs. |
| Shipping Costs | $22,267/year | $61,667/year |
| Drayage Costs: average cost of $75 per 100-weight (CWT) of Dimensional Weight | $3,977/year | $14,438/year |
| Storage: based on average rates of $0.24/cubic foot for crates, $40 per month for cases, and $15 per month for carpet bag | $1,800/year | $2,200/year |
| Installation/Dismantle: based on average of $75 per hour plus 30% supervision fee | 24 hours/show $9,360/year |
40 hours/show $15,600/year |
| Refurbishment: Custom is based on a 20% industry average for year two. Advent’s is based on 3% from experience. | $1,800/year two | $12,000/year two |
| Total Cost for First Year | $97,404 | $153,904 |
| Total Cost for Second Year | $39,204 | $105,904 |
| Total Cost for Two Years | $136,608 | $259,808 |
| Savings | $123,200 |
Authored By Advent
Advent partners with organizations to help them visually express differentiation.
