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007: The Event is the Middle

How do you get the most out of a mar­ket­ing event? Extend it. If we treat the event as the mid­dle, instead of as the finale, we find new oppor­tu­ni­ties to reach prospects.

In this episode, we′ll talk about spe­cific ways to extend the reach of events through tech­nol­ogy and word of mouth.

High Rollers for Charity

For one Nashville-based health­care com­pany, Advent coor­di­nated a casino-style event ben­e­fit­ing char­i­ties. The client was in Las Vegas attend­ing a trade show and wanted an extra oppor­tu­nity for face-to-face inter­ac­tion with tar­geted high-level exec­u­tives. We pro­vided them with a direct mail con­cept intended to entice high-level exec­u­tives to come to the event for some relaxation […]

Do You Need a Lobby Makeover?

Peo­ple don’t deny the old say­ing “You never get a sec­ond chance to make a first impres­sion”, but have you thought about it in rela­tion to your lobby? If not, allow us to give you some ques­tions to pon­der in order to decide if a lobby makeover is the right approach for you and your […]