July 30, 2007 In Podcasts By Advent
How do you get the most out of a marketing event? Extend it. If we treat the event as the middle, instead of as the finale, we find new opportunities to reach prospects.
In this episode, we′ll talk about specific ways to extend the reach of events through technology and word of mouth.
July 25, 2007 In Archives By Advent
For one Nashville-based healthcare company, Advent coordinated a casino-style event benefiting charities. The client was in Las Vegas attending a trade show and wanted an extra opportunity for face-to-face interaction with targeted high-level executives. We provided them with a direct mail concept intended to entice high-level executives to come to the event for some relaxation […]
People don’t deny the old saying “You never get a second chance to make a first impression”, but have you thought about it in relation to your lobby? If not, allow us to give you some questions to ponder in order to decide if a lobby makeover is the right approach for you and your […]