NEWS & UPDATES

July 25, 2007 In Archives By Advent

Do You Need a Lobby Makeover?

Peo­ple don’t deny the old say­ing “You never get a sec­ond chance to make a first impres­sion”, but have you thought about it in rela­tion to your lobby? If not, allow us to give you some ques­tions to pon­der in order to decide if a lobby makeover is the right approach for you and your com­pany. The most basic rule of thumb is to con­sider the peo­ple who enter your facil­ity – your prospec­tive and exist­ing cus­tomers, ven­dors and employ­ees – and ask your­self the fol­low­ing ques­tions:

1. Do cus­tomers and prospects visit your facil­ity?  If so, what is their first impres­sion when they enter?  Can you say with con­fi­dence that your space com­mu­ni­cates to them who you are and what you do?

2. Is dif­fer­en­ti­at­ing your­self from com­peti­tors crit­i­cal for suc­cess?  Strong brand­ing and dis­play­ing key mes­sages help to sep­a­rate you from your com­peti­tors.  Give them an easy way to remem­ber what you do and why you do it bet­ter than the competition.

3. Do you need to clearly com­mu­ni­cate your mis­sion, vision and val­ues?  This is crit­i­cal for both your clients and employ­ees.  Clients will be able to imme­di­ately rec­og­nize areas where you can meet their needs.  Daily expo­sure to these mes­sages helps equip employ­ees in their roles within the company.

4. Do you need your employ­ees to be ambas­sadors of your firm’s key mes­sage?  Rein­forc­ing key mes­sages will help employ­ees focus on these when com­mu­ni­cat­ing with out­side contacts.

5. Does rapid growth chal­lenge your abil­ity to com­mu­ni­cate your iden­tity to new cus­tomers, employ­ees and ven­dors?  Your office space can help keep employ­ees and vis­i­tors up-to-date on new projects, pub­lic­ity, and capa­bil­i­ties. 

By ask­ing your­self these 5 ques­tions, you can quickly tell if your office space is a can­di­date for a lobby makeover.  For more infor­ma­tion about lobby makeovers, visit our ded­i­cated web­site www.lobbymakeover.com.  For help with these ques­tions or any oth­ers you may have, please con­tact us at info@adventresults.com or 615–742-3355.

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Authored By Advent

Advent partners with organizations to help them visually express differentiation.