ARCHIVE - Service-Based Marketing
NewsAugust 31, 2007 In Archives By Advent
P.O.W.E.R.
Last night I had one of those serendipitous moments that serves to reorient my perspective from time-to-time. My daughter’s fourth grade class had an open house. My day (week, no make that month) had been hectic and stressful, and I really didn’t want to go. When I got there I was surprised and blessed by […]
August 23, 2007 In Archives By Advent
Deadlines
Our industry lives and breaths by deadlines. If a trade show is scheduled for a certain date, they’re not going to move it just because our booth isn’t quite finished. This absolute inflexibility is like fingernails-on-chalkboard in the world of the creative professionals who are tasked with getting the exhibit ready. We see our customers […]
August 16, 2007 In Archives By Advent
Driving Measurable Traffic to Your Trade Show Booth
Maximize your tradeshow investment with a pre-show traffic-building strategy that will bring sweet spot prospects to your booth, with responses that will lead to conversions.
August 13, 2007 In Archives By Advent
Impressions
We’re marketing professionals, and a lot of our customers are marketing professionals. One would expect that we could all keep a fundamental concept like managing multiple impressions at the forefront. It must be human nature to occasionally get bogged down in a single detail. In our case, the “single detail” is often the trade show […]
August 7, 2007 In Archives By Advent
Service-Based Marketing
Service based marketing is a topic that is worthy of a full-length article (which I’ll try to get to soon!). Meanwhile, a quick blurb here may be helpful. For simplicity, let’s define the concept with examples: Example 1: Pampers’ Child Seat Safety Inspections Pampers introduced a new diaper. As part of the awareness building campaign, […]
