ARCHIVE - Pre-Trade Show Haiku
NewsSeptember 20, 2007 In Archives By Advent
Trade Show Clutter
I recently took my father to an exhibit at the Tennessee State Musuem. As we were walking through the museum we passed hundreds, maybe thousands of exhibits. The funny thing is that I can’t tell you one thing about any of those exhibits. We were only there for one thing and one thing only. I […]
September 19, 2007 In Archives By Advent
Pre-Show Strategy & Tactics
Too many trade show exhibitors don’t do pre-show marketing. Of those few that do, most send out a postcard to all of last year’s attendees. That’s better than nothing, but for the same money you could get much better results by doing a more targeted campaign. Don’t send to the list of all attendees. Instead, […]
September 18, 2007 In Archives By Advent
Tips on Technology
I learned a valuable lesson in technology on the show floor of a recent gamers’ conference. The lesson was not about the latest hardware or software, or cheats to the latest game. It was about wire management and AV best practices. If you plan on using several plasma displays and running a lot of wiring, […]
September 7, 2007 In Archives By Advent
No Free Bread
Don’t you just love it when you go to a restaurant and you get a tasty “free” basket of bread brought to your table before your meal? Well, for those of you new to the trade show industry there is no free “bread” on the trade show floor. Everything has a price and it’s usually high! […]
Perspective
I did something that I don’t usually do the other day; I sat in the passenger side of my car. I am usually in the driver’s seat. I take two of my four sons to school every weekday. On this day, I sat in the passenger’s seat to retrieve something that had fallen on the […]
September 6, 2007 In Archives By Advent
Pre-Trade Show Haiku
Exhibiting at the right trade show(s) is the first weighty decision.
