NEWS & UPDATES

September 20, 2007 In Archives By Advent

Trade Show Clutter

I recently took my father to an exhibit at the Ten­nessee State Musuem.  As we were walk­ing through the museum we passed hun­dreds, maybe thou­sands of exhibits.   The funny thing is that I can’t tell you one thing about any of those exhibits.  We were only there for one thing and one thing only.  I per­son­ally didn’t want to stop and look at any of the other exhibits.   To me it was all “clut­ter.”  No offense to the museum.

This same thing hap­pens on the trade show floor all the time.  Your booth can  become “clut­ter” to show atten­dees, UNLESS you take the proper steps to stand out in the crowd.

My col­league Todd Austin just blogged about pre-show mar­ket­ing.  This is a great way to let atten­dees know you will be exhibit­ing.  You can make atten­dees aware of your brand 2 or 3 weeks before the show by rent­ing the attendee list from the show organization.  

Your booth itself needs to be “dif­fer­ent!”  It can be as easy as some new, vivid graph­ics to a totally cus­tom booth that por­trays your brand and image.  

When atten­dees leave you want them buzzing about your booth! You don’t want to be a piece of trade show clutter! 

Authored By Advent

Advent partners with organizations to help them visually express differentiation.