ARCHIVE - The Value of a Trend

October 31, 2007 In By Advent

001: What is Experiential Marketing?

This show is about the the­ory and prac­tice of using expe­ri­ences to engage audi­ences with the authen­tic nature of a brand or com­pany. We believe that it may be the most pow­er­ful tool mar­keters have, but it’s also some­thing of a mystery.

In this episode we’ll define expe­ri­en­tial mar­ket­ing using metaphors and examples.

In Podcasts By Advent

001: What is Experiential Marketing?

This show is about the the­ory and prac­tice of using expe­ri­ences to engage audi­ences with the authen­tic nature of a brand or com­pany. We believe that it may be the most pow­er­ful tool mar­keters have, but it’s also some­thing of a mystery.

In this episode we’ll define expe­ri­en­tial mar­ket­ing using metaphors and examples.

October 30, 2007 In Archives By Advent

Definition of Experiential Marketing

Here is the def­i­n­i­tion of expe­ri­en­tial mar­ket­ing that we work from: Expe­ri­en­tial Mar­ket­ing con­nects audi­ences with the authen­tic nature of a brand through par­tic­i­pa­tion in per­son­ally rel­e­vant, cred­i­ble and mem­o­rable encoun­ters. Whereas tra­di­tional mar­ket­ing has focused on mass com­mu­ni­ca­tion using ratio­nal, left-brain directed per­sua­sion, expe­ri­en­tial mar­ket­ing focuses on mak­ing a per­son­al­ized con­nec­tion using emo­tional, right-brain directed […]

October 23, 2007 In Podcasts By Advent

009: Design with Heart by Robyn Waters

Robyn Waters, for­mer VP of Trend, Design and Prod­uct Devel­op­ment at Tar­get and author of the book The Hum­mer and The Mini, was the keynote pre­sen­ter at the 2008 Event Mar­ket­ing Inno­va­tion Tour. This episode is from her pre­sen­ta­tion at the Musi­cians Hall of Fame in Nashville, TN, on Octo­ber 9, 2008.

October 16, 2007 In Archives By Advent

Thinking Creatively

When you walk down trade show isles, do you feel like you’re see­ing the same booth over and over?  Per­haps that’s because the “pop-up” booth sys­tem is by far the most pop­u­lar exhibit struc­ture.  It’s a quick and easy setup and is very light-weight com­pared to a cus­tom exhibit.  The prob­lem with the pop-up is that […]

In Podcasts By Advent

008: Interview with Robyn Waters

Robyn Waters, for­mer VP of Trend, Design and Prod­uct Devel­op­ment for Tar­get and author of the book The Hum­mer and The Mini, speaks with Todd Austin about the role of design in event marketing.

October 15, 2007 In Archives By Advent

Hot or Not?

When I was grow­ing up, there was a web­site called “hotornot.com”.  Peo­ple thought it was fun to put a pic­ture on the web because then other vis­i­tors would rate their “hotness”. Of course, you could do the same for other peo­ple. After awhile, you had an aver­age rat­ing of how “hot” you were.  Peo­ple would book­mark the […]

October 12, 2007 In Archives By Advent

Come one…come all…

Isn’t it great when you get an invi­ta­tion in the mail for a chance to win a 50″ Plasma tele­vi­sion if you stop by a trade show booth?  Sure it is.…but is it really the best way to mar­ket to trade show atten­dees? Many com­pa­nies seem to over­look the impor­tance of qual­i­fied leads and focus on […]

October 11, 2007 In Archives By Advent

Guidelines for Good Brand Management

In Brands and Brand­ing (2003 Clifton Sim­mons, et. al.), a series of authors and experts offer their insights on brand­ing.  In the sec­tion “What is a Brand?” Tom Black­ett offers the fol­low­ing guide­lines for effec­tive brand man­age­ment: Pro­tect your brand: Black­ett reminds us that trade­marks and copy­rights can legally pro­tect the brand, but I would […]

October 5, 2007 In Archives By Advent

The Value of a Trend

Why is cor­po­rate Amer­ica so con­cerned about stay­ing on top of emerg­ing trends in busi­ness? A Google search for “new busi­ness trends” pro­duces 238,000,000 results. Those num­bers speak to the value placed on and demand of this knowl­edge. How­ever, do these trends really have a valu­able impact on com­merce? Absolutely, we are liv­ing in a soci­ety that […]