NEWS & UPDATES

October 5, 2007 In Archives By Advent

The Value of a Trend

Why is cor­po­rate Amer­ica so con­cerned about stay­ing on top of emerg­ing trends in busi­ness? A Google search for “new busi­ness trends” pro­duces 238,000,000 results. Those num­bers speak to the value placed on and demand of this knowl­edge. How­ever, do these trends really have a valu­able impact on com­merce? Absolutely, we are liv­ing in a soci­ety that changes in an extremely rapid fash­ion. A recent arti­cle by Andre Janisch, a senior writer for Entre­pre­neur Zone speaks to the value of trends: http://www.businessseek.biz/article-directory/article-121.html. 

Under­stand­ing trends not only shows increases in net profit, it also helps to estab­lish your busi­ness as an expert in your area of prac­tice. Mon­ster brands are will­ing to pour count­less dol­lars into track­ing and under­stand­ing these trends. Finan­cial ana­lysts con­tin­u­ally jus­tify the cost of their imple­men­ta­tion.  

I urge you ~ don’t be afraid to fol­low a trend. It may take your busi­ness to the next level. As a mar­ket­ing firm, one of the trends that we under­stand and con­tinue to study each day is “expe­ri­en­tial mar­ket­ing.” This involves mar­ket­ing in a tan­gi­ble fash­ion or sell­ing your prod­uct or ser­vice in a face-to-face encounter. In a marketing-saturated world, this face-to-face expe­ri­ence is truly val­ued. This trend has com­pletely trans­formed the frame­work and core val­ues of our firm. Check out goggle’s new trend aware­ness ser­vice, at www.google.com/trends.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.