NEWS & UPDATES

October 15, 2007 In Archives By Advent

Hot or Not?

When I was grow­ing up, there was a web­site called “hotornot.com”.  Peo­ple thought it was fun to put a pic­ture on the web because then other vis­i­tors would rate their “hotness”. Of course, you could do the same for other peo­ple. After awhile, you had an aver­age rat­ing of how “hot” you were.  Peo­ple would book­mark the “hot” peo­ple and those were the ones who left a last­ing impres­sion on everyone’s minds.

This same prin­ci­ple can be applied to a trade show floor.  Does your tradeshow dis­play receive a 5 for an aver­age score on the floor.  Will any­one leave your booth think­ing, “Wow, that was a dif­fer­ent booth! I’ll never for­get that”?

If you agree that a main pur­pose of trade shows is to make a last­ing impres­sion on poten­tial or cur­rent clients, then you need to find a way to dif­fer­en­ti­ate our­selves from the pack.  As silly as a web­site is for show­ing which per­son stands out, a hot booth in a trade show can make or break the amount of return you receive on your investment.

The next time you are design­ing of set­ting up your booth, ask your­self, is this hot or not?

Authored By Advent

Advent partners with organizations to help them visually express differentiation.