NEWS & UPDATES

October 16, 2007 In Archives By Advent

Thinking Creatively

When you walk down trade show isles, do you feel like you’re see­ing the same booth over and over?  Per­haps that’s because the “pop-up” booth sys­tem is by far the most pop­u­lar exhibit struc­ture.  It’s a quick and easy setup and is very light-weight com­pared to a cus­tom exhibit.  The prob­lem with the pop-up is that it feels like every­one is using them, a real chal­lenge when you’re try­ing to stand out among the crowd of booths.

I recently had a client who wanted to freshen up their old pop-up so that it would look more cus­tomized.  Here’s how we did it…  We printed graph­ics to go on the pop-up frame that look like a pur­ple cur­tain.  Then, we took images the client had selected to rep­re­sent their buis­ness, printed them on can­vas and had them framed. Attaching them to the pop-up cre­ated an art gallery effect.  We also added a frosted header that could be eas­ily moved and changed quickly.  The end result was a booth that “WOWed” the trade show floor. 

This appli­ca­tion isn’t right for every­one, but it’s a great exam­ple of recy­cling a bor­ing pop-up into an attention-grabbing dis­play, and that’s the type of results every­one dreams of!  Remem­ber:  Think Cre­atively!!! You may not have to start over to cre­ate dra­matic results.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.