NEWS & UPDATES

October 30, 2007 In Archives By Advent

Definition of Experiential Marketing

Here is the def­i­n­i­tion of expe­ri­en­tial mar­ket­ing that we work from:

Expe­ri­en­tial Mar­ket­ing con­nects audi­ences with the authen­tic nature of a brand through par­tic­i­pa­tion in per­son­ally rel­e­vant, cred­i­ble and mem­o­rable encounters.

Whereas tra­di­tional mar­ket­ing has focused on mass com­mu­ni­ca­tion using ratio­nal, left-brain directed per­sua­sion, expe­ri­en­tial mar­ket­ing focuses on mak­ing a per­son­al­ized con­nec­tion using emo­tional, right-brain directed involvement.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.