NEWS & UPDATES

October 31, 2007 In By Advent

001: What is Experiential Marketing?

This show is about the the­ory and prac­tice of using expe­ri­ences to engage audi­ences with the authen­tic nature of a brand or com­pany. We believe that it may be the most pow­er­ful tool mar­keters have, but it′s also some­thing of a mystery.

In this episode we′ll define expe­ri­en­tial mar­ket­ing using metaphors and examples.

Show Notes

00:00 Intro­duc­tion

00:57 What is Expe­ri­en­tial Marketing?

01:40 Inter­views with Uni­ver­sity Mar­ket­ing Stu­dents (Ryan Smith)

03:14 Analy­sis (Todd Austin and Ryan Smith)

04:49 Dis­cus­sion (John Rober­son and Todd Austin)

• The Expe­ri­ence Econ­omy by Pine and Gilmore
• Altoids pop-up stores
• Star­bucks cups-on-cars

19:59 Text­book Def­i­n­i­tion of Expe­ri­en­tial Marketing

20:38 Clos­ing, Pre­view of Next Episode

Addi­tional Resources

• Full Tran­script of this Episode
• Arti­cle: What is Expe­ri­en­tial Marketing?
• Arti­cle: Avoid­ing the Ral­phie Moment (requires free registration)
• Wikipedia: Expe­ri­en­tial Marketing

Authored By Advent

Advent partners with organizations to help them visually express differentiation.