ARCHIVE - xmt-001: What is Experiential Marketing?

November 29, 2007 In Transcripts By Advent

xmt-002: Transforming Tradeshow Tactics into Experiential Excellence

[This is a tran­script of the free audio pro­gram, Expe­ri­en­tial Mar­ket­ing Today. The audio ver­sion of this con­tent is avail­able at: Episode 002: Trans­form­ing Tradeshow Tac­tics into Expe­ri­en­tial Excel­lence] Announcer: Wel­come to Expe­ri­en­tial Mar­ket­ing Today. [music] Todd Austin: Wel­come to this episode of Expe­ri­en­tial Mar­ket­ing Today. This show is about the the­ory and prac­tice of using […]

November 26, 2007 In Archives By Advent

Beginning with the End in Mind

“To begin with the end­ing in mind means to start with a clear under­stand­ing of your des­ti­na­tion” (Stephen Covey)  When con­sid­er­ing the pur­chase of a trade show booth or a new pro­mo­tional ban­ner, take the time to plan out what your goals are for these invest­ments.  Often times, we sit down with clients to discuss […]

In By Advent

002: Transforming Tradeshow Tactics into Experiential Excellence

In Podcasts By Advent

002: Transforming Tradeshow Tactics into Experiential Excellence

November 14, 2007 In Archives By Advent

Excuse me, is this seat taken?

I was vis­it­ing my fam­ily in Ken­tucky last week­end and had the oppor­tu­nity to go to a local mall. What started as a shop­ping excur­sion turned out to be an expe­ri­en­tal mar­ket­ing field trip… A local uni­ver­sity was pro­mot­ing sea­son ticket sales. They rented a high-traffic spot in the mall and set up a mini-game expe­ri­ence. Then, […]

November 6, 2007 In Archives By Advent

The Equity of a Brand

Equity holds extra­or­di­nary value.  We con­sider equity in our home to be the value over and above the debt, and we can bor­row against that equity. Brands have equity, too. It comes in two forms: cus­tomer (exter­nal) and owner (inter­nal). Cus­tomer equity in a brand allows cus­tomers to pur­chase with con­fi­dence.  We don’t have to know […]

November 5, 2007 In Transcripts By Advent

xmt-001: What is Experiential Marketing?

[This is a tran­script of the free audio pro­gram, Expe­ri­en­tial Mar­ket­ing Today. The audio ver­sion of this con­tent is avail­able at: Episode 001: What is Expe­ri­en­tial Mar­ket­ing?] Announcer: Wel­come to “Expe­ri­en­tial Mar­ket­ing Today.” [intro music] Todd Austin: Wel­come to the first episode of “Expe­ri­en­tial Mar­ket­ing Today.” This show is about the the­ory and prac­tice of using […]