Nov 26, 2007
In this episode we discuss how you can take a 360 degree approach to transforming your existing tradeshow marketing into a highly effective experiential tool.
We discuss the elements of the 360 degree approach, and we give concrete examples.
00:59 The Problem (trade shows are uncontrolled experiential overload)
03:53 The Solution: 360 degree Experiential Makeover
- Pre-show: planning
- At-show: execution
- “No battle plan survives contact with the enemy.” (Helmuth von Moltke the Elder) Note: John′s “famous Viking” was actually a famous German.
- Post-show: follow-up, evaluate
13:16 Example / Case Study
21:10 Close, Preview of next episode