NEWS & UPDATES
NewsNovember 26, 2007 In By Advent
002: Transforming Tradeshow Tactics into Experiential Excellence
In this episode we discuss how you can take a 360 degree approach to transforming your existing tradeshow marketing into a highly effective experiential tool.
We discuss the elements of the 360 degree approach, and we give concrete examples.
Show Notes
00:00 Introduction
00:59 The Problem (trade shows are uncontrolled experiential overload)
03:53 The Solution: 360 degree Experiential Makeover
- Pre-show: planning
- At-show: execution
- “No battle plan survives contact with the enemy.” (Helmuth von Moltke the Elder) Note: John′s “famous Viking” was actually a famous German.
- Post-show: follow-up, evaluate
13:16 Example / Case Study
21:10 Close, Preview of next episode
Additional Resources
- Full transcript of this episode
- Article: The New Exhibitionists: How the Show-Me Approach is Remaking Old Conventions
Authored By Advent
Advent partners with organizations to help them visually express differentiation.
LATEST NEWS
CATEGORIES
RECENT PROJECT
Nissan Corporate Offices
NISSAN USA moves into new space with minimalistic design intentions