ARCHIVE - Primal Tactics
NewsDecember 17, 2007 In Archives By Advent
xmt-003: Private-label publishing company gallery
[This gallery is designed to accompany an episode of the free audio program, Experiential Marketing Today. The audio version that references this content is available at: Episode 003: Experiential Office Space] Click a thumbnail image to open the full-size version.
In Transcripts By Advent
xmt-003: Tech company gallery
[This gallery is designed to accompany an episode of the free audio program, Experiential Marketing Today. The audio version that references this content is available at: Episode 003: Experiential Office Space] Click a thumbnail image to open the full-size version.
In Transcripts By Advent
xmt-003: Experiential Office Space
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 003: Experiential Office Space] [musical interlude] Announcer: Welcome to Experiential Marketing Today. [musical interlude] John Roberson: Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage […]
December 14, 2007 In By Advent
003: Experiential Office Space
In building your experiential marketing program, don’t ignore your office space. When a customer visits your office, they’re going to experience something, and often that experience is the critical first impression of your brand. The question is, do you control the experience, or is it on autopilot?
003: Experiential Office Space
In building your experiential marketing program, don’t ignore your office space. When a customer visits your office, they’re going to experience something, and often that experience is the critical first impression of your brand. The question is, do you control the experience, or is it on autopilot?
December 13, 2007 In Archives By Advent
Who′s your lobby audience?
Some might remember a popular 80s sitcom called “Who’s the Boss?” about a father and daughter living with their boss and her son. This sitcom was the perfect target for families on a weeknight who were looking for a “family-friendly show”. The writers of this show always did a great job of overlaying family virtue […]
December 6, 2007 In Archives By Advent
A graceful dismount
You just had a great trade show, and now you’re ready to head off to the big reception with everyone else. The only problem is you also have to get things ready for the booth to be torn down. While it’s easy to forget this stage of the show, tear down can go smoothly if you plan well. […]
December 4, 2007 In Archives By Advent
Grand Prizes Aren′t Always So Grand
Does your company give away a “grand prize” at every trade show you attend? Many companies do but is that really the best way to spend your marketing dollars? I recently attended a seminar and the presenter told a story about his first trade show experience. He had just started a new business and wanted […]
December 3, 2007 In Archives By Advent
Primal Tactics
In the corporate world there is evolutionary struggle in which companies engage in a primal struggle to survive and thrive. At the cost of time, opportunity, and wealth, companies often compete to be the best in the business and wage ferocious marketing wars to sway consumers, win the lion’s share of resources, and claim the top […]
