NEWS & UPDATES

December 14, 2007 In By Advent

003: Experiential Office Space

In build­ing your expe­ri­en­tial mar­ket­ing pro­gram, don′t ignore your office space. When a cus­tomer vis­its your office, they′re going to expe­ri­ence some­thing, and often that expe­ri­ence is the crit­i­cal first impres­sion of your brand. The ques­tion is, do you con­trol the expe­ri­ence, or is it on autopilot?

Show Notes

00:00 Intro­duc­tion

00:56 Expe­ri­en­tial Office Space

03:53 Offices on Autopi­lot (5 stereo­types of bad office experiences)

• The “Beige” Office
• The “Den­tist” Office
• The “50s” Office
• The “Ster­ile” Office
• The “Law” Office

05:17 Two Good Examples

07:21 Five Ques­tions to Deter­mine if You Need a Branded Environment

• Do cus­tomers or prospects visit your facility?
• Do you need to make your mis­sion, vision or val­ues clear to visitors?
• Do you need your employ­ees to be ambas­sadors of your brand?
• Are you grow­ing rapidly?
• Are you try­ing to sell your busi­ness or raise a round of financing?

11:58 How to Cre­ate a Branded Environment

• Who vis­its your facil­ity that you want to influence?
• What action do you want them to take?
• What are your brand stan­dards and mes­sag­ing elements?
• Put on your cre­ative hat and apply the mes­sages to the space

16:34 Two Examples

• Private-label pub­lish­ing company
  • Gallery
  • “Greek­ing” text (Wikipedia)
• Tech com­pany
  • Gallery

24:18 Resources, Links, Comments

Addi­tional Resources

• Full tran­script of episode three
• Site: LobbyMakeover.com

Authored By Advent

Advent partners with organizations to help them visually express differentiation.