ARCHIVE - Aristotelean Business Sense
NewsJanuary 31, 2008 In By Advent
′Brand Ambassadors′ episode of the Experiential Marketing Today audio program is up…
Episode 4 of our free audio program is up. If you subscribe to the podcast, your copy should download automatically. Otherwise, you can listen to the program directly from the Experiential Marketing Today main page. This episode is on the concept of Brand Ambassadors. A critical, but oft-overlooked, element of any experiential marketing program is […]
In Transcripts By Advent
xmt-004: Brand Ambassadors
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 004: Brand Ambassadors] [musical interlude] Linda Benthall: Welcome to this episode of Experiential Marketing Today. Today, we’ll talk about the theory and practice of using experiences to engage audiences with the authentic nature of a […]
004: Brand Ambassadors
Brand Ambassadors. What are they? Why should I care? Employee, associate, ambassador, evangelist– does it really matter what we call people? The short answer is yes, but not for the reasons you might think.
004: Brand Ambassadors
Brand Ambassadors. What are they? Why should I care? Employee, associate, ambassador, evangelist– does it really matter what we call people? The short answer is yes, but not for the reasons you might think.
January 28, 2008 In By Advent
Don′t forget the swiffer
One of our most valuable clients recently asked us to help set up a stunning 10x20 display for a show in San Diego, and I was assigned to the task. My mission seemed simple: “Go to San Diego and put up the booth.” But during my pre-mission briefing, I found that “put up the booth” meant […]
January 22, 2008 In By Advent
Lighting of the Green
Lighting of the Green Lipscomb University’s Lighting of the Green is an annual campus event to kick-off the holiday season. Hundreds of families came to enjoy the event held in the Allen Bell Tower Mall. Lit with colorful Christmas images, it was a beautiful backdrop as the groups performed. Amy Grant, Buddy Greene, and Pat Flynn performed along […]
January 21, 2008 In By Advent
The Inevitable, Dreadful, Tradeshow Shipping
While most of us like to think that with several months to plan before a tradeshow we won′t rush packages at the last minute, it always seems to happen. Here are a few tips when planning your shipments: Ship to the advanced warehouse. This means planning further in advance, but it will save you the […]
January 18, 2008 In By Advent
Mattress Maker Dreams Big with New Headquarters
Mattress Maker Dreams Big with New Headquarters With a century of experience crafting high-quality, affordable bedding, Comfort Solutions approached Advent to create a design for their new worldwide headquarters that would fully communicate the definition and strength of their brands. King Koil, specifically, has served customers since 1898. Their goal was to present their brand’s […]
In By Advent
Take the Lead on Follow Ups
Take the Lead on Follow-ups It’s painful but true that only 20% of companies who exhibit at tradeshows actually follow up with the leads they gathered. Why do we work so hard and invest so much time, energy and resources and then not follow up with leads after the show? Let’s identify reasons why companies may not […]
January 17, 2008 In By Advent
Aristotelean Business Sense
I recently examined a case study of a map-producing company that thought it was in the map business. Sounds reasonable, right? Reasonable, yes, but in reality it was a case of mistaken identity. Let′s try to figure out what business they were actually in. Artistotle, the rock star of the philosophical ancient world, can help […]
