NEWS & UPDATES

January 18, 2008 In By Advent

Mattress Maker Dreams Big with New Headquarters

Mat­tress Maker Dreams Big with New Headquarters

With a cen­tury of expe­ri­ence craft­ing high-quality, afford­able bed­ding, Com­fort Solu­tions approached Advent to cre­ate a design for their new world­wide head­quar­ters that would fully com­mu­ni­cate the def­i­n­i­tion and strength of their brands. King Koil, specif­i­cally, has served cus­tomers since 1898. Their goal was to present their brand’s mes­sage to cur­rent and poten­tial licensees in their new facil­ity.  

With an inter­na­tional licensee meet­ing only a few weeks after their sched­uled move-in date, Advent had a demand­ing time­line to imple­ment all the ele­ments. As usual, our 3-step process served as a great guide to meet the requested dead­line. Our team of design­ers and account man­agers worked to bring the approved designs and con­cepts to life in their new environment.

The result was a branded lobby and con­fer­ence room show­ing the inter­na­tional strength of the King Koil brand and the spe­cific loca­tions of its cur­rent licensees. Advent also helped Com­fort Solu­tions define a guided and branded walk path through their new envi­ron­ment. This “tour” allows vis­i­tors and employ­ees to see their val­ues and vision. The branded ele­ments were spread through­out their space so employ­ees and vis­i­tors alike can appre­ci­ate the qual­ity and longevity of the King Koil brand.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.