ARCHIVE - Experiential Marketing Meets Traditional Media
NewsFebruary 27, 2008 In By Advent
Think Apple
What can fruit teach us about business? “Lieutenant Dan got me invested in some kind of fruit company. So then I got a call from him, saying we don′t have to worry about money no more. And I said, that′s good! One less thing.” ~ Forrest Gump (in reference to Apple Computer) Apple and business: […]
February 15, 2008 In By Advent
Bumper Sticker Advice for Experiential Marketing
On the way to work this morning I saw two creative expressions on cars that really made an impression. First, there was a bumper sticker that said: “More Wag. Less Bark.” What great advice to those of us who use exhibits, events and environments to profitably grow businesses! So often we let our marketing and […]
February 12, 2008 In By Advent
Experiential Marketing Meets Traditional Media
What do you do if you need new growth in your industry and are competing against technology? Magazines are turning to experiential marketing. The traditional magazine industry is flat to downward at best. An article in The New York Times talks about House & Garden magazine (Condé Nast) spending close to $1 million on event-based marketing. […]
