NEWS & UPDATES

February 15, 2008 In By Advent

Bumper Sticker Advice for Experiential Marketing

On the way to work this morn­ing I saw two cre­ative expres­sions on cars that really made an impres­sion.   

First, there was a bumper sticker that said:  “More Wag. Less Bark.”  What great advice to those of us who use exhibits, events and envi­ron­ments to prof­itably grow busi­nesses!  So often we let our mar­ket­ing and mes­sag­ing get so loud, so fea­ture intense that we for­get that the ben­e­fit to the cus­tomer is as impor­tant as the wag is to the dog lover.  What would hap­pen if we “attracted” or “charmed” prospec­tive cus­tomers with key mes­sages and over­tures that con­nected with them emo­tion­ally — that are rel­e­vant and mean­ing­ful to them? 

Then I saw this car that was cov­ered in three large lost dog posters. I guess this dog owner said to her­self, “What means do I have? How can I get my mes­sage out? What will cap­ture people’s atten­tion? ~ On one hand, it was very sad to think that the dri­ver of this car had prob­a­bly lost its tail-wagging friend.  On the other, it served as a very pos­i­tive and note­wor­thy exam­ple. This dog owner was so pas­sion­ate about her dog, and now her cause of find­ing the lost dog, that she posted her mes­sage in an unusual yet effec­tive place – her mov­ing car. I don’t recall ever hav­ing seen some­thing like this before. She def­i­nitely made an impres­sion! 

What great exam­ples to those of us who mar­ket our brands through face-to-face encounters!

Authored By Advent

Advent partners with organizations to help them visually express differentiation.