ARCHIVE - 005: Service-based Marketing
NewsMarch 31, 2008 In By Advent
005: Service-based Marketing
Service-based Marketing. Given that authenticity, responsibility and stewardship are becoming increasingly important brand attributes, how do you balance the need for being able to measure a return on every corporate investment with making more than a token contribution to causes that matter?
In this episode, we’ll discuss how some companies have found a way to do both, and get better returns than they would have gotten otherwise.
005: Service-based Marketing
Service-based Marketing. Given that authenticity, responsibility and stewardship are becoming increasingly important brand attributes, how do you balance the need for being able to measure a return on every corporate investment with making more than a token contribution to causes that matter?
In this episode, we’ll discuss how some companies have found a way to do both, and get better returns than they would have gotten otherwise.
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