ARCHIVE - xmt-005: Service-based Marketing
NewsApril 28, 2008 In By Advent
10 Tips for an Eco-Friendly Trade Show
There is a green wave sweeping across the country and marketers are paddling like the devil to catch it and not get washed out in the crowd. Green is not just for Nalgene-toting, oat-eating activist types anymore. Now the Hummer-driving, Republican governor Arnold Schwarzenager, who said “no to girly-man economics,” is now saying “yes” to environmental responsibility with his new “green agenda,” says Fortune Magazine (read more). In business, even traditionally conservative big hitters like Goldman-Saxx have turned to the green side. And competitors are turning green with envy.
In By Advent
10 Tips for an Eco-Friendly Trade Show
There is a green wave sweeping across the country and marketers are paddling like the devil to catch it and not get washed out in the crowd. Green is not just for Nalgene-toting, oat-eating activist types anymore. Now the Hummer-driving, Republican governor Arnold Schwarzenager, who said “no to girly-man economics,” is now saying “yes” to environmental responsibility with his new “green agenda,” says Fortune Magazine (read more). In business, even traditionally conservative big hitters like Goldman-Saxx have turned to the green side. And competitors are turning green with envy.
April 21, 2008 In By Advent
The Original Experiential Marketer
Experiential Marketing has become one of the hottest trends in the marketing world today. However, if you go back to the mid-1900s you might might find the unofficial beginning of Experiential Marketing. At Advent we define Experiential Marketing this way: Experiential Marketing connects audiences with the authentic nature of a brand through participation in personally relevant, […]
April 14, 2008 In By Advent
Experiential Marketing on College Campuses
In today′s world making a lasting impression doesn′t always have to be all about consumer based products. Many colleges are turning to Experiential Marketing to help make a lasting impression on both current and prospective students. Recently Advent was asked to help Lipscomb University create a branded space to help wrap students in “a Lipscomb […]
April 1, 2008 In Transcripts By Advent
xmt-005: Service-based Marketing
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 005: Service-based Marketing] Announcer: Welcome to Experiential Marketing Today. [music] Luke Flener: Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using experiences to engage audiences with the […]
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