NEWS & UPDATES

Painfully, I must admit that the tradeshow indus­try is resource guz­zling vehi­cle often dri­ven by dead­lines, con­ve­nience, and low costs.  Envi­ron­men­tal con­cerns get left by the way­side.  Even “eco-friendly events” with envi­ron­men­tal themes tend to pro­duce mon­u­men­tal dam­age, laments Jef­frey Mac­Don­ald of USA Today (read more).  A big part of the prob­lem is that com­pa­nies think they have to hit the ground run­ning.  But first let′s learn to crawl. 

10 Tips for an Eco-Friendly Tradeshow: 

1. REDUCE, REUSE, RECYCLE.  This is the basic tenet to the yet to be defined dogma of the “Green” movement. 

2. Reduce paper waste by com­mu­ni­cat­ing elec­tron­i­cally.  Send infor­ma­tion via email when­ever pos­si­ble.  Com­mu­ni­cate with poten­tial and exist­ing cus­tomers via web and phone. Also, allow vis­i­tors at your trade show exhibit to sign up for more infor­ma­tion at a com­puter rather than hand­ing out sheets of paper for them to turn in.

3. Use low impact print­ing tech­niques for graph­ics.  Many chem­i­cals used in the print­ing process are harm­ful to the environment. 

4. Reuse as much of the booth as pos­si­ble.  Buy a qual­ity, well designed exhibit that will last for mul­ti­ple shows.

5. For­get about dis­pos­able give­aways.  We all know where they′ll end up.   

6. Encour­age branded reusable give­aways.  Branded water bot­tles will elim­i­nate the need for paper and Sty­ro­foam cups.  Branded can­vas bags can be used to carry col­lat­eral at the show and gro­ceries at home while replac­ing piles of dis­pos­able plas­tic bags. 

7. Ship an exhibit directly from show to show.  Save on ship­ping costs and reduce emis­sions by ship­ping your exhibit to advance ware­houses near the next show, thus elim­i­nat­ing an unnec­es­sary trip home in the interim. 

8. Use local resources.  Many resources like labor, car­pet, and fur­ni­ture can be obtained at the show site fur­ther reduc­ing travel and ship­ping volume. 

9. Do the lit­tle things.  Turn the lights off.  Take a few extra steps to the recy­cling bin.  Forgo the con­ve­nience of a cab in favor of a nice walk or a ride on the metro.  

10. Make a dona­tion.  Donate a por­tion of your tradeshow bud­get to an envi­ron­men­tal cause to help bal­ance your envi­ron­men­tal impact.  Also, you can encour­age atten­dees to par­tic­i­pate by offer­ing them the option to donate.

RELATED

The Advent GREENmark

Green Dis­play Booth

Three P′s for Green Busi­ness Practice

Advent leads from the fore­front of the cut­ting edge mod­ern mar­ket­ing indus­try by fuel­ing brands with the explo­sive power of expe­ri­ences.  Advent cre­ates an emo­tional bond with audi­ences by lever­ag­ing the unri­valed effec­tive­ness of expe­ri­en­tial mar­ket­ing through tar­geted events, engag­ing exhibits, and branded spaces.  High impact and high touch strate­gies mark Advent′s cre­ative advan­tage and have helped rapidly expand­ing brands com­mu­ni­cate mes­sages that gain imme­di­ate and last­ing res­o­nance with con­sumers.  For more visit www.adventresults.com.

Painfully, I must admit that the tradeshow indus­try is resource guz­zling vehi­cle often dri­ven by dead­lines, con­ve­nience, and low costs.  Envi­ron­men­tal con­cerns get left by the way­side.  Even “eco-friendly events” with envi­ron­men­tal themes tend to pro­duce mon­u­men­tal dam­age, laments Jef­frey Mac­Don­ald of USA Today (read more).  A big part of the prob­lem is that com­pa­nies think they have to hit the ground run­ning.  But first let′s learn to crawl. 

10 Tips for an Eco-Friendly Tradeshow: 

1. REDUCE, REUSE, RECYCLE.  This is the basic tenet to the yet to be defined dogma of the “Green” movement. 

2. Reduce paper waste by com­mu­ni­cat­ing elec­tron­i­cally.  Send infor­ma­tion via email when­ever pos­si­ble.  Com­mu­ni­cate with poten­tial and exist­ing cus­tomers via web and phone. Also, allow vis­i­tors at your trade show exhibit to sign up for more infor­ma­tion at a com­puter rather than hand­ing out sheets of paper for them to turn in.

3. Use low impact print­ing tech­niques for graph­ics.  Many chem­i­cals used in the print­ing process are harm­ful to the environment. 

4. Reuse as much of the booth as pos­si­ble.  Buy a qual­ity, well designed exhibit that will last for mul­ti­ple shows.

5. For­get about dis­pos­able give­aways.  We all know where they′ll end up.   

6. Encour­age branded reusable give­aways.  Branded water bot­tles will elim­i­nate the need for paper and Sty­ro­foam cups.  Branded can­vas bags can be used to carry col­lat­eral at the show and gro­ceries at home while replac­ing piles of dis­pos­able plas­tic bags. 

7. Ship an exhibit directly from show to show.  Save on ship­ping costs and reduce emis­sions by ship­ping your exhibit to advance ware­houses near the next show, thus elim­i­nat­ing an unnec­es­sary trip home in the interim. 

8. Use local resources.  Many resources like labor, car­pet, and fur­ni­ture can be obtained at the show site fur­ther reduc­ing travel and ship­ping volume. 

9. Do the lit­tle things.  Turn the lights off.  Take a few extra steps to the recy­cling bin.  Forgo the con­ve­nience of a cab in favor of a nice walk or a ride on the metro.  

10. Make a dona­tion.  Donate a por­tion of your tradeshow bud­get to an envi­ron­men­tal cause to help bal­ance your envi­ron­men­tal impact.  Also, you can encour­age atten­dees to par­tic­i­pate by offer­ing them the option to donate.

RELATED

The Advent GREENmark

Green Dis­play Booth

Three P′s for Green Busi­ness Practice

Advent leads from the fore­front of the cut­ting edge mod­ern mar­ket­ing indus­try by fuel­ing brands with the explo­sive power of expe­ri­ences.  Advent cre­ates an emo­tional bond with audi­ences by lever­ag­ing the unri­valed effec­tive­ness of expe­ri­en­tial mar­ket­ing through tar­geted events, engag­ing exhibits, and branded spaces.  High impact and high touch strate­gies mark Advent′s cre­ative advan­tage and have helped rapidly expand­ing brands com­mu­ni­cate mes­sages that gain imme­di­ate and last­ing res­o­nance with con­sumers.  For more visit www.adventresults.com.