ARCHIVE - Experiential Marketing Offers a Powerful Alternative to Traditional Media
NewsMay 23, 2008 In By Advent
Three P′s for Green Business Practices
The movement to be “green” is gaining momentum and as consumers step up to do their duty to preserve and protect our environment through sustainable practices, many businesses are meeting the challenge to do their part as well. Unless you’ve been living under a rock, I’m sure you have heard one of the multiple reasons […]
May 22, 2008 In Archives By Advent
Internal Branding, Changing Attitudes
MORE THAN DECORATING YOUR OFFICE: Internal branding promotes a positive work environment. I recently finished reading Tony Dungy′s book Quiet Strength which chronicles his path to becoming head coach of the Tampa Bay Buccaners. One of his first and most important tasks he had was to change the players′ attitudes. Tampa Bay had not been successful in several […]
May 21, 2008 In By Advent
Presentation and Authenticity in Advertising
FISHING FOR SUCCESS The shock of the water rushing over the pebbly bottom and past my toes was awfully cold at first. I waded in up to my knees and made my way towards the far bank where the big weeping willows drooped lazily over a deep pool against the bank. Immediately, I spotted the movement of […]
In By Advent
006: Interviews from the 2008 Experiential Marketing Summit
News, notes and trends from the 2008 Experiential Marketing Summit in Chicago. This episode includes interviews with Kerry Smith and Dan Hanover of Event Marketer and Event Design magazine, the organizers of the summit.
006: Interviews from the 2008 Experiential Marketing Summit
News, notes and trends from the 2008 Experiential Marketing Summit in Chicago. This episode includes interviews with Kerry Smith and Dan Hanover of Event Marketer and Event Design magazine, the organizers of the summit.
In Transcripts By Advent
xmt-006: Interviews from the 2008 Experiential Marketing Summit
[This is a transcript of the free audio program, Experiential Marketing Today. The audio version of this content is available at: Episode 006: Interviews from the 2008 Experiential Marketing Summit] Announcer: Welcome to Experiential Marketing Today. [music] Todd Austin: Welcome to this episode of Experiential Marketing Today. This show is about the theory and practice of using […]
May 1, 2008 In By Advent
Experiential Marketing Offers a Powerful Alternative to Traditional Media
It was difficult for the Wall Street Journal to write this headline: Newspaper-Circulation Drop Sharpens (click here for the article). The article describes how the only and largest gains in the sector were from USA Today (+0.27%) and The Wall Street Journal (+0.35%) {Whew, they made it!}. Note the zero and decimal points in these […]
