NEWS & UPDATES

May 22, 2008 In Archives By Advent

Internal Branding, Changing Attitudes

MORE THAN DECORATING YOUR OFFICE:

Inter­nal brand­ing pro­motes a pos­i­tive work environment.

I recently fin­ished read­ing Tony Dungy′s book Quiet Strength which chron­i­cles his path to becom­ing head coach of the Tampa Bay Buc­caners.  One of his first and most impor­tant tasks he had was to change the play­ers′ atti­tudes.  Tampa Bay had not been suc­cess­ful in sev­eral years and the play­ers′ atti­tudes were hor­ri­ble.  Dungy felt that if he could change their atti­tudes, they could start win­ning more games.  To start the change, Dungy only let the play­ers talk pos­i­tively in inter­views.  He tried to get them to focus on the things they did well and not dwell on the mis­takes.  Slowly, Dungy saw the team′s atti­tude get­ting bet­ter; the play­ers were hav­ing more fun and they began win­ning games.

This change in atti­tude cor­re­lates to a project I recently com­pleted.  A health care client built a new build­ing and brand­ing the inter­nal space for their employ­ees was a guid­ing fac­tor in their inte­rior design phi­los­o­phy (check out a gallery of our branded spaces).  This com­pany focuses on dis­ease man­age­ment and well­ness. Since they help their clients with those things, they wanted their employ­ees to have the same atti­tudes and behav­iors in their lives.  To do this they used large, high-impact images of peo­ple of all demo­graph­ics being active and used a moti­va­tional quote across from the image to inspire their employ­ees to lead health­ier lives.  Through­out the new build­ing there are sev­eral inspi­ra­tional quotes and images that rep­re­sent and encour­age wellness.  The com­pany believes that if it can change the atti­tudes of its employ­ees, it will lead to health­ier, hap­pier lives for them.  In turn, that leads to more productivity.…isn′t that what every com­pany wants?

Although Tony Dungy may not have used inter­nal brand­ing to start a shift in atti­tude, brand­ing is a great way to express val­ues and cul­ture to your employ­ees. Who knows you might just get an atti­tude adjust­ment out of it!!!!

Authored By Advent

Advent partners with organizations to help them visually express differentiation.