ARCHIVE - Exhibit Internationally
NewsJune 16, 2008 In By Advent
5 Tips for a Good Trade Show Team
Let′s be honest: the thought of getting away from your desk for one, two, or even three days is an exciting proposition. No email, no telephone calls, no deadlines. Just enjoying the excitement and commotion of another trade show in a new city. What could be more perfect? Well, the percentage of people who feel […]
June 13, 2008 In Archives By Advent
Marketing Trends: Brand Spaces
Use Your Space As A Marketing Tool Is it a trend if it′s here to stay? Pop-up stores, brand spaces, lobby makeovers, and all of these new “trendy” words in the marketing industry seem like a great idea, but are they here today and gone with tomorrow′s next phenomenon? It looks like they are here to stay. […]
June 12, 2008 In By Advent
Brand: Your Most Valuable Asset
What′s In A Name? What is value? Consider this: Brands and Branding points out that in mid-2002 the book value of The Coca-Cola Company was $10.5 billion. At the same time the stock market value was around $136 billion. How do you explain a staggering difference of over $125 billion? Assets like contracts, recipes, and networks […]
June 11, 2008 In By Advent
Save The Date! The Event Marketing Innovation Tour is coming to Tennessee
The 2008 Event Marketing Innovation Tour will hit 9 cities this fall. Nashville has been selected as one of those cities, and Advent has the honor of hosting the event. Mark your calendar for October 9, 2008. This year′s keynote presenter is Robyn Waters. Robyn was the Vice President of Trend, Design and Product Development […]
June 10, 2008 In By Advent
Viral Events: Create Word of Mouth Buzz
Make a splash with Viral Events A recent poll released by the Event Marketing Institute displays the significant viral impact created by events. Like concentric rings in a pond, the energy from your event spreads beyond the initial splash. An article released in The Earth Times reports that the survey which included over 1,100 individuals found that: […]
June 9, 2008 In By Advent
5 Keys to Fantastic Graphics
The trade shows industry is built upon the visual experience. Booths, displays, point of purchase kiosks and other marketing tools are focused on grabbing a trade-show attendee with their eyes. Many marketing firms and graphic design agencies are always looking to keep up with the latest trends in the design culture. Many booths fail in […]
June 6, 2008 In By Advent
Healthways Smithsonian Event
Advent helped Healthways capture the attention of C-level executives with a truly memorable event experience that presented the unique way they deliver Healthcare by comparing it to the unique way Harry Winston delivered the Hope Diamond to the Smithsonian.
Comfort Solutions
As Comfort Solutions moved into their new headquarters, they wanted to seize the opportunity to emphasize their brand in their new space. In working with Comfort Solutions to communicate their brand, we were able to create a space that not only encompassed great design, but also reflected the stability of a brand that has been around […]
June 5, 2008 In By Advent
How to Eliminate Tradeshow Headaches
FIVE STAR MARKETING Choose the right marketing firm and eliminate tradeshow headaches Eliminate the pain of choice and implementation. Top marketing firms often resemble five-star restaurants. The finest restaurants offer limited menus, are characterized by great service, and offer an overall pleasant experience. Often they remain small enough to allow for an intimate dining. And they retain a culture […]
June 2, 2008 In By Advent
Exhibit Internationally
The Benefits of a Weak Dollar? EXHIBIT INTERNATIONALLY: A weak dollar means good news for exports The experts can’t agree. Geoff Colvin of Fortune Magazine reports that Merril Lynch’s chief economist says we are in the thick of a recession while Goldman Sach’s chief economist believes one is looming dark on the horizon (Read the […]
