NEWS & UPDATES

June 5, 2008 In By Advent

How to Eliminate Tradeshow Headaches

FIVE STAR MARKETING

Choose the right mar­ket­ing firm and elim­i­nate tradeshow headaches

Elim­i­nate the pain of choice and implementation.

Top mar­ket­ing firms often resem­ble five-star restau­rants.  The finest restau­rants offer lim­ited menus, are char­ac­ter­ized by great ser­vice, and offer an over­all pleas­ant expe­ri­ence.  Often they remain small enough to allow for an inti­mate din­ing.  And they retain a cul­ture in which the inno­v­a­tive and cre­ative genius of chefs can flow unim­peded onto the plates of a spe­cific and demand­ing clien­tele.  With the flour­ish of a spat­ula and the flip of a pan they can cre­ate the most delight­ful palat­able sen­sa­tions as they pur­sue culi­nary per­fec­tion.  At a five star restau­rant you never have to ask, “What’s good?”  They’ve already taken care of that.

Top estab­lish­ments leave the selec­tion and vari­ety to McDonald’s.  Sure you can order fifty dif­fer­ent sand­wiches, but nobody wants to eat 50 sand­wiches!  When you walk in for lunch, you are really only look­ing for one good sand­wich.  In the same way, you are not look­ing for 50 tradeshow booths (but if you are please give us a call).  You are look­ing for that one per­fect booth that com­mu­ni­cates who you are.  When you turn to a tradeshow ser­vice provider with a rep­u­ta­tion of excel­lence, you will never have to look at an wrin­kled old cat­a­logue and ask “What’s good?”  It’s already taken care of.  This will facil­i­tate the painstak­ing and lengthy deci­sion mak­ing stage.  Through a process of inti­mate col­lab­o­ra­tion, atten­tive lis­ten­ing, and cre­ative dis­cov­ery, com­pa­nies like Advent elim­i­nate the pain of choice by cast­ing away the chaff and offer­ing a few delec­table cus­tom designs tai­lored specif­i­cally to your needs and your company′s unique message.

El Bulli has been named by S. Pel­le­grino as the best restau­rant in the world for a laud­able three years run­ning.  But the lau­rels of their astound­ing hat trick don’t rest solely in the kitchen. An arti­cle on theworlds50best.com says, “You won′t find bet­ter ser­vice than this any­where in the world. The staff are absolutely top-notch, pro­fes­sional, knowl­edge­able, charm­ing and, in an envi­ron­ment in which you′re being pre­sented with food the likes of which you′ll never have seen before, they put you instantly at ease” (Read the arti­cle).  A mar­ket­ing firm that cooks up great ideas on the front end but can’t deliver on the back end is not help­ful.  Your tradeshow ser­vice provider should offer the same world class ser­vice on all lev­els and be able to elim­i­nate the logis­ti­cal headaches of ship­ping and the night­mar­ish man­age­ment of labor dur­ing the I&D phase.  Good ser­vice ensures your glass will never be empty.

Use an expe­ri­enced com­pany com­mit­ted to engi­neer­ing an enjoy­able work­ing expe­ri­ence through­out the process of in-depth research, cre­ative design, and ulti­mate exe­cu­tion and you can be sure to enjoy the taste of success.

For 20 year, Advent has helped rapidly grow­ing com­pa­nies com­mu­ni­cate the essence of their brand and vision through the design and imple­men­ta­tion of exhibits, events, and office envi­ron­ments.  Based in Nashville, the com­pany is a cre­ative indus­try leader that has col­lab­o­rated with For­tune 500 clients like VF Corp and Mars, Inter­na­tional. For more infor­ma­tion, visit www.adventresults.com.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.