NEWS & UPDATES

June 6, 2008 In By Advent

Healthways Smithsonian Event

Advent helped Health­ways cap­ture the atten­tion of C-level exec­u­tives with a truly mem­o­rable event expe­ri­ence that pre­sented the unique way they deliver Health­care by com­par­ing it to the unique way Harry Win­ston deliv­ered the Hope Dia­mond to the Smithsonian.

Needs:

• Achieve inti­mate set­ting with VIP clients
• Attract and impress these guests attend­ing the annual conference
• Com­mu­ni­cate the impor­tance and unique­ness of the way Health­ways deliv­ers Health­care solutions

Solu­tions:

• Invitation-only event, held at the Smith­son­ian, extended to a small num­ber of executives
• Theme “Hope Deliv­ered” high­lighted Healthway’s unique deliv­ery sys­tem for healthcare
• Made com­par­i­son to the unique way Harry Win­ston orig­i­nally deliv­ered the Hope Dia­mond to the Smithsonian

Authored By Advent

Advent partners with organizations to help them visually express differentiation.