NEWS & UPDATES

June 9, 2008 In By Advent

5 Keys to Fantastic Graphics

The trade shows indus­try is built upon the visual expe­ri­ence. Booths, dis­plays, point of pur­chase kiosks and other mar­ket­ing tools are focused on grab­bing a trade-show attendee with their eyes. Many mar­ket­ing firms and graphic design agen­cies are always look­ing to keep up with the lat­est trends in the design cul­ture. Many booths fail in their over­all design because, quite frankly, all the booths look the same. What, then, makes a booth dif­fer­en­ti­ated from oth­ers while simul­ta­ne­ously encom­pass­ing a suc­cess­ful design? Here are 5 tips to con­sider when cre­at­ing a design strat­egy for a booth:

1.  K.I.S.S. it.

Keep it sim­ple.  Most peo­ple overde­sign their booths. This comes as a result of want­ing to wow and flaunt every bell and whis­tle that a client can add to their cus­tom booth. Even­tu­ally peo­ple get tired of the frilly, expen­sive junk that can over­power a booth’s intended pur­pose. Keep the design sim­ple, and peo­ple will rec­og­nize the fresh air your booth can give.

2.  Don’t design for trends.

Too many design­ers are design­ing to be cur­rent, hip, and trendy. These are not nec­es­sar­ily bad, but if they are only directed towards being the king of the hill and not con­vey­ing the mes­sage your com­pany wants to con­vey, then view­ers will surely pass by. Good design­ers know what evokes emo­tion, grabs people’s atten­tion and can attract a set of eyes to a cer­tain design scheme. Focus the design on what will grab peo­ple, not the lat­est “Best Of” in graphic design.

3.  Inte­grate!

Using only 2D design is good. Inte­grat­ing other types of design ele­ments to draw view­ers in is EVEN bet­ter. Effects such as LED dynamic light­ing, alter­nate fab­ric mate­ri­als, and even sound can enhance the expe­ri­ence of a booth-goer.

4.  Key phrases are key

Includ­ing too much text in the design of a booth will cer­tainly keep peo­ple from explor­ing your booth. Think about it, who wants to stand before a booth and read the first chap­ter of a novel? The answer is sim­ple: no one. Work­ing with mar­ket­ing spe­cial­ists, graphic design­ers can focus what phrases, words and short sen­tences will grab the atten­tion of attendees.

5.  Message

The over­all mes­sage of what your com­pany wants to project is as equally as impor­tant as the design itself. Not only does the design com­plete this, but so does the demeanor and atti­tude of the team work­ing the booth. Don’t let the design be the only spokesperson.

Logan is a senior graphic design major at Lip­scomb Uni­ver­sity.  Cre­ativ­ity, pro­duc­tiv­ity, and pas­sion for art have spelled suc­cess in the form of sev­eral hon­ors includ­ing the Robert M. Neal Schol­ar­ship for Fine Arts and a dynamic mar­ket­ing intern­ship with Advent.  Advent exists atop a rapidly expand­ing expe­ri­en­tial mar­ket­ing field and helps com­pa­nies com­mu­ni­cate the essence of their brand through engag­ing exhibits, envi­ron­ments, and events.  For more infor­ma­tion, visit www.adventresults.com.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.