ARCHIVE - Pre-Event Planning Tips — Optimize Your ROI

July 30, 2008 In By Advent

007: The Event is the Middle

How do you get the most out of a mar­ket­ing event? Extend it. If we treat the event as the mid­dle, instead of as the finale, we find new oppor­tu­ni­ties to reach prospects.

In this episode, we′ll talk about spe­cific ways to extend the reach of events through tech­nol­ogy and word of mouth.

In Transcripts By Advent

xmt-007: The Event is the Middle [transcript]

[This is a tran­script of the free audio pro­gram, Expe­ri­en­tial Mar­ket­ing Today. The audio ver­sion of this con­tent is avail­able at: Episode 007: The Event is the Mid­dle] [sound effects] Announcer: Wel­come to Expe­ri­en­tial Mar­ket­ing Today. [music] Todd Austin: Wel­come to this episode of Expe­ri­en­tial Mar­ket­ing Today. This show is about the the­ory and prac­tice of using experiences […]

In By Advent

The Power of Positive Event Experiences

The Sword of Damo­cles and Event Mar­ket­ing Damo­cles was a flat­ter­ing courtier in the court of Diony­sius II of Syra­cuse dur­ing the 4th cen­tury BC. His story can help shed some light on a recent study con­ducted by the Event Mar­ket­ing Insti­tute con­cern­ing “The Power of Pos­i­tive Expe­ri­ence.”  One day Damo­cles exclaimed to Diony­sius how […]

July 29, 2008 In By Advent

Gallup-Healthways join forces in San Francisco

Health­ways wanted to host a unique, strate­gic, and highly tar­geted mar­ket­ing event as a com­pli­ment to its pres­ence at the 2008 AHIP Con­fer­ence in San Fran­cisco. The objec­tive was to unveil the unprece­dented Gallup-Healthways Well Being IndexSM and to net­work with an exist­ing and prospec­tive cus­tomer base of high-level exec­u­tives.  The cre­ative minds from Healthways […]

In News By Advent

Gallup-Healthways join forces in San Francisco

Health­ways wanted to host a unique, strate­gic, and highly tar­geted mar­ket­ing event as a com­pli­ment to its pres­ence at the 2008 AHIP Con­fer­ence in San Fran­cisco. The objec­tive was to unveil the unprece­dented Gallup-Healthways Well Being IndexSM and to net­work with an exist­ing and prospec­tive cus­tomer base of high-level exec­u­tives.  The cre­ative minds from Healthways […]

July 28, 2008 In By Advent

Outdoor Event Tips

HAVE FUN, PLAY OUTSIDE Whether you are a spon­sor of the hol­i­day 5k, a ben­e­fit walk or an out­door craft/music fair or plan­ning a huge com­pany pic­nic, there are lots of great mes­sag­ing options. Don′t leave impres­sion to chance or wait till the day before to get ready. Your impact can be much more mem­o­rable! Check […]

July 24, 2008 In By Advent

Immersive Marketing: Challenge Your Audience

Mar­ket­ing events must chal­lenge your audi­ence.  Sounds strange, right?  Does that mean you should sched­ule a push-up con­test at your next pro­mo­tion?  To that the answer is a resound­ing ‘it depends.′ Recent stud­ies from our schol­arly brethren in the realm of acad­e­mia point out that in order to max­i­mize your influ­ence over con­sumer behav­ior events must […]

In By Advent

Immersive Marketing: Challenge Your Audience

Mar­ket­ing events must chal­lenge your audi­ence.  Sounds strange, right?  Does that mean you should sched­ule a push-up con­test at your next pro­mo­tion?  To that the answer is a resound­ing ‘it depends.′ Recent stud­ies from our schol­arly brethren in the realm of acad­e­mia point out that in order to max­i­mize your influ­ence over con­sumer behav­ior events must […]

July 22, 2008 In By Advent

Pre-Event Planning Tips — Optimize Your ROI

2 Lessons In the Same Breath: The Impor­tance of Pre-Event Plan­ning and The Power of Event Based Mar­ket­ing Events are effec­tive.  Time and again stud­ies have shown that face-to-face inter­ac­tion is the most believ­able, authen­tic, and mem­o­rable form of con­tact with con­sumers.  Our com­pany recently con­ducted a snazzy event to intro­duce the part­ner­ship of two […]

In By Advent

Pre-Event Planning Tips — Optimize Your ROI

2 Lessons In the Same Breath: The Impor­tance of Pre-Event Plan­ning and The Power of Event Based Mar­ket­ing Events are effec­tive.  Time and again stud­ies have shown that face-to-face inter­ac­tion is the most believ­able, authen­tic, and mem­o­rable form of con­tact with con­sumers.  Our com­pany recently con­ducted a snazzy event to intro­duce the part­ner­ship of two […]