NEWS & UPDATES

July 21, 2008 In By Advent

2008 EVENT MARKETING TOUR

The Next Big Thing

What′s Hot?  For one, the swel­ter­ing hazy July heat that pours from a scorch­ing South­ern sun to bake the thick, chok­ingly soupy air that sim­mers like thick gravy over the sticky black asphalt around Nashville.  But soon the long days will melt them­selves away and relent to quick crisp days of Octo­ber, cool nights, and warm fiery bright foliage around Van­der­bilt and Green Hills.  As tem­per­a­tures cool off in Ten­nessee, the 2008 Event Mar­ket­ing Inno­va­tion Tour will be heat­ing up.

On Octo­ber 9, 2008, style guru and vir­tual trend ther­mome­ter, Robyn Waters, stops in Nashville to tell us what′s hot in expe­ri­en­tial mar­ket­ing.  She will turn your world upside down (see pic­ture above) as we take a look at how to gauge fluid and often con­tra­dic­tory mar­ket­place trends.  As keynote speaker, she will take lis­ten­ers on an insight­ful tour into the macro mar­ket­place and into the minds of con­sumers.  She chal­lenges atten­dees to focus not just on “what′s next” but “what′s impor­tant” by look­ing at new ideas and prod­ucts from ‘the inside out.′

The world of expe­ri­en­tial, face-to-face, event mar­ket­ing is grow­ing rapidly as over 75% of com­pa­nies plan to increase their efforts in 2008.  Tra­di­tional media adver­tis­ing is los­ing out to high impact expe­ri­en­tial events.

Robyn is a vet­eran in the field of track­ing and trans­lat­ing trends into sales and profit with over thirty years expe­ri­ence.  She is for­mer VP of Trend, Design, and Prod­uct Devel­op­ment for Tar­get and helped turn the small regional dis­count chain into a national fash­ion hot spot.

She is also Author of sev­eral books includ­ing the acclaimed, The Hum­mer and the Mini, which exam­ines con­tra­dic­tions in the mar­ket­place and encour­ages com­pa­nies to approach them as opportunities.

The first 100 reg­is­tered atten­dees will receive a free copy of Robyn′s book, The Hum­mer and the Mini. Reg­is­ter now to get yours!

This event is hosted by Advent and the Amer­i­can Dis­play Aliance.  Advent thrives at the fore­front of the cut­ting edge mod­ern mar­ket­ing indus­try by fuel­ing brands with the explo­sive power of expe­ri­ences.  Advent cre­ates an emo­tional bond with audi­ences by lever­ag­ing the unri­valed effec­tive­ness of expe­ri­en­tial mar­ket­ing through tar­geted events, engag­ing exhibits, and branded spaces.  High impact and high touch strate­gies mark Advent′s cre­ative advan­tage and have helped rapidly expand­ing brands com­mu­ni­cate mes­sages that gain imme­di­ate and last­ing res­o­nance with consumers.  For more check out www.adventresults.com.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.