NEWS & UPDATES

July 21, 2008 In Archives By Advent

Brand Your Office: From Small Business to New Business

A hair styl­ist helps small busi­nesses succeed? 

It seems as though even day­time tele­vi­sion now under­stands the impor­tance of appear­ance and brand­ing.  I recently stum­bled upon a new TV series called “Peter Per­fect” on the Style net­work where a British hair styl­ist comes into small busi­ness to help them give their busi­ness a face-lift.

I was intrigued while watch­ing the show because of the details Peter picked out for these small busi­nesses to turn them­selves into suc­cess­ful busi­ness.  I find myself using many of these same prin­ci­ples when we do our own brand spaces makeover for busi­ness.  Help­ing com­pa­nies to define what dif­fer­en­ti­ates them­selves from their com­pe­ti­tion is how suc­cess­ful busi­ness works.

As Peter states in episodes, the impor­tance of first impres­sions and describ­ing what you do before you even meet your clients is a key mar­ket­ing tool that many busi­nesses miss the mark on.  Instead of think­ing about the first impres­sion first, they think about it last.   Invest­ing in your space is really an invest­ment in your brand.  The expe­ri­ence a client has while vis­it­ing will allow them to make cer­tain judg­ments about the busi­ness before a word is ever spoke to them.

If you won′t take advice from the mar­ket­ing pro­fes­sion­als, maybe you′ll lis­ten to a hair styl­ist.  Brand mat­ters and so does your cus­tomers experience.

For more about the show visit: http://www.mystyle.com/mystyle/shows/peterperfect/index.jsp

Authored By Advent

Advent partners with organizations to help them visually express differentiation.