NEWS & UPDATES

July 28, 2008 In By Advent

Outdoor Event Tips

HAVE FUN, PLAY OUTSIDE

Whether you are a spon­sor of the hol­i­day 5k, a ben­e­fit walk or an out­door craft/music fair or plan­ning a huge com­pany pic­nic, there are lots of great mes­sag­ing options. Don′t leave impres­sion to chance or wait till the day before to get ready. Your impact can be much more mem­o­rable! Check out these 5 out­door event strate­gies and decide which fit the look and func­tion you need:

• PREPARE THE WAY Iden­tify des­ig­nated areas, pro­vide wayfind­ing, adver­tise a spe­cial pro­mo­tion with A-frame Signs, ban­ners, or even lumi­nar­ies at night.
• GO VERTICAL Teardrop-, block– or feather-shaped graph­ics flags make a visual ver­ti­cal impact above the crowds.  Going tall pro­vides high impact mes­sag­ing from a distance.  Its easy to find prod­ucts rang­ing from 6′-20′.    Don′t be intim­i­dated.  Most options are easy to set up.  You can choose a spike for place­ment in the grass or a cross base for use on paved ground.
• BLOW IT UP Frame the entrance to your spe­cial event with inflat­able arches or use an air dancer to help drive traf­fic to the fea­tured attraction.
• COMMUNICATE Out­door X Stands are a great way to increase your touch points and adver­tise a spe­cial prod­uct, pro­mo­tion or upcom­ing event. The base holds water or sand to keep it sta­ble no mat­ter the weather.
• BRAND SPACE Cre­ate a branded space to build rela­tion­ships and hand out pro­mo­tional mate­r­ial or prod­ucts with portable alu­minum tents.

With some advance plan­ning, your event can leave a last last­ing impres­sion on all those who attend, one that builds brand equity and loyalty.

RELATED

Spe­cial Events Mag­a­zine: Tents

Ban­ner­stands

Event Design Magzine: Blow­ing Up

Advent leads at the fore­front of the cut­ting edge mod­ern mar­ket­ing indus­try by fuel­ing brands with the explo­sive power of expe­ri­ences.  Advent cre­ates an emo­tional bond with audi­ences by lever­ag­ing the unri­valed effec­tive­ness of expe­ri­en­tial mar­ket­ing through tar­geted events, engag­ing exhibits, and branded spaces.  High impact and high touch strate­gies mark Advent′s cre­ative advan­tage and have helped rapidly expand­ing brands com­mu­ni­cate mes­sages that gain imme­di­ate and last­ing res­o­nance with con­sumers.  For more visit www.adventresults.com.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.