NEWS & UPDATES

July 29, 2008 In News By Advent

Gallup-Healthways join forces in San Francisco

Health­ways wanted to host a unique, strate­gic, and highly tar­geted mar­ket­ing event as a com­pli­ment to its pres­ence at the 2008 AHIP Con­fer­ence in San Fran­cisco. The objec­tive was to unveil the unprece­dented Gallup-Healthways Well Being IndexSM and to net­work with an exist­ing and prospec­tive cus­tomer base of high-level exec­u­tives.  The cre­ative minds from Health­ways teamed up with design­ers and man­agers at Advent to engi­neer a won­der­ful evening to remember.

Needs:

• Cre­ate a unique, fun, and upscale VIP event with an air of exclusivity
• Immerse atten­dees in a rel­e­vant and mem­o­rable environment
• Stim­u­late an emo­tion­ally sig­nif­i­cant response related to the brand
• Design an engag­ing atmos­phere con­ducive to social net­work­ing with C level executives
• Pro­duce a sub­tly branded inter­ac­tive phys­i­cal environment
• Pro­mote aware­ness of the Healthways-Gallup part­ner­ship while remain­ing light on content

Solu­tions:

Phys­i­cal Environment

• Pro­jected enor­mous black and white still pho­tos from clas­sic movies in sev­eral loca­tions includ­ing the show­case court­yard space
• Pro­duced sheer,lightly printed ban­ners to drape around win­dows and pro­vide sub­tle branding
• Pro­vided high-profile red car­pet entrance and impact walk­way lighting
• Col­lab­o­rated with exist­ing local ven­dors on and off-site in the pro­duc­tion phase

Social Envi­ron­ment

• Strate­gi­cally des­ig­nated spaces with dif­fer­ent tem­pos, noise lev­els, and vis­i­bil­ity to increase com­fort and pro­mote both large group inter­ac­tion and pri­vate conversation
• Incor­po­rated inter­ac­tive key­pads to engage atten­dees with movie trivia and polling questions
• Dis­cov­ered celebrity look-a-likes as novel brand ambas­sadors to engage atten­dees by pluck­ing var­i­ous film leg­ends from the pro­jec­tion screens and plac­ing them in con­ver­sa­tion with the audience
• Car­i­ca­ture artist to sketch atten­dees and pro­vide a mem­o­rable way for atten­dees to take the event home with them

Authored By Advent

Advent partners with organizations to help them visually express differentiation.

In By Advent

Gallup-Healthways join forces in San Francisco

Health­ways wanted to host a unique, strate­gic, and highly tar­geted mar­ket­ing event as a com­pli­ment to its pres­ence at the 2008 AHIP Con­fer­ence in San Fran­cisco. The objec­tive was to unveil the unprece­dented Gallup-Healthways Well Being IndexSM and to net­work with an exist­ing and prospec­tive cus­tomer base of high-level exec­u­tives.  The cre­ative minds from Health­ways teamed up with design­ers and man­agers at Advent to engi­neer a won­der­ful evening to remember.

Needs:

• Cre­ate a unique, fun, and upscale VIP event with an air of exclusivity
• Immerse atten­dees in a rel­e­vant and mem­o­rable environment
• Stim­u­late an emo­tion­ally sig­nif­i­cant response related to the brand
• Design an engag­ing atmos­phere con­ducive to social net­work­ing with C level executives
• Pro­duce a sub­tly branded inter­ac­tive phys­i­cal environment
• Pro­mote aware­ness of the Healthways-Gallup part­ner­ship while remain­ing light on content

Solu­tions:

Phys­i­cal Environment

• Pro­jected enor­mous black and white still pho­tos from clas­sic movies in sev­eral loca­tions includ­ing the show­case court­yard space
• Pro­duced sheer,lightly printed ban­ners to drape around win­dows and pro­vide sub­tle branding
• Pro­vided high-profile red car­pet entrance and impact walk­way lighting
• Col­lab­o­rated with exist­ing local ven­dors on and off-site in the pro­duc­tion phase

Social Envi­ron­ment

• Strate­gi­cally des­ig­nated spaces with dif­fer­ent tem­pos, noise lev­els, and vis­i­bil­ity to increase com­fort and pro­mote both large group inter­ac­tion and pri­vate conversation
• Incor­po­rated inter­ac­tive key­pads to engage atten­dees with movie trivia and polling questions
• Dis­cov­ered celebrity look-a-likes as novel brand ambas­sadors to engage atten­dees by pluck­ing var­i­ous film leg­ends from the pro­jec­tion screens and plac­ing them in con­ver­sa­tion with the audience
• Car­i­ca­ture artist to sketch atten­dees and pro­vide a mem­o­rable way for atten­dees to take the event home with them

Authored By Advent

Advent partners with organizations to help them visually express differentiation.