NEWS & UPDATES

October 16, 2008 In By Advent

008: Interview with Robyn Waters

Robyn Waters, for­mer VP of Trend, Design and Prod­uct Devel­op­ment for Tar­get and author of the book The Hum­mer and The Mini, speaks with Todd Austin about the role of design in event marketing.

Show Notes

00:00 Intro­duc­tion

01:55 Inter­view with Robyn Waters

02:07 The Impor­tance of Design

• Target′s 3 Secrets to Success

04:24 Exam­ples of Design in Action

• Philippe Starck Sippy Cup
  

  Sippy Cup

• Michael Graves Toi­let Brush
  

  Toi­let Brush

• Michael Graves Tea Kettle
  

  Tea Ket­tle

06:48 The Con­nec­tion between Design and Event Marketing

08:11 The Cur­rent State of Event Design

08:53 How to Find More Infor­ma­tion about Robyn

• RW Trend web­site: http://www.rwtrend.com/
• Robyn′s Newslet­ter: http://rwtrend.com/section01/trend_newsletter.php

09:24 Clos­ing Com­ments, Resources, and Con­tact Info

Addi­tional Resources

• Full tran­script of episode eight
• Event Mar­ket­ing Inno­va­tion Tour (hosted by the Amer­i­can Dis­play Alliance)
• Ama­zon: The Hum­mer and The Mini: Nav­i­gat­ing the Con­tra­dic­tions of the New Trend Landscape
• Ama­zon: The Trendmaster′s Guide: Get a Jump on What Your Cus­tomer Wants Next
• Ama­zon: The Big Moo: Stop Try­ing to be Per­fect and Start Being Remarkable

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