NEWS & UPDATES

October 23, 2008 In By Advent

009: Design with Heart by Robyn Waters

Robyn Waters, for­mer VP of Trend, Design and Prod­uct Devel­op­ment at Tar­get and author of the book The Hum­mer and The Mini, was the keynote pre­sen­ter at the 2008 Event Mar­ket­ing Inno­va­tion Tour. This episode is from her pre­sen­ta­tion at the Musi­cians Hall of Fame in Nashville, TN, on Octo­ber 9, 2008.

Show Notes

00:00 Intro­duc­tion

01:38 About Robyn Waters

02:53 Design with Heart

06:26 The State of the Market

08:41 The Con­tra­dic­tory Consumer

09:37 The State of Innovation

23:05 Design with Heart

23:36 Design­ing a Prod­uct with Heart

34:20 Design­ing a Ser­vice with Heart

37:25 Design­ing an Expe­ri­ence with Heart

46:19 Design­ing a Mar­ket­ing Mes­sage with Heart

53:45 Design­ing a Cor­po­rate Mis­sion with Heart

58:53 Clos­ing Comments

60:40 Q&A

62:56 More infor­ma­tion, resources, and feedback

Addi­tional Resources

• Full tran­script of episode nine
• Event Mar­ket­ing Inno­va­tion Tour (hosted by the Amer­i­can Dis­play Alliance)
• Ama­zon: The Hum­mer and The Mini: Nav­i­gat­ing the Con­tra­dic­tions of the New Trend Landscape
• Ama­zon: The Trendmaster′s Guide: Get a Jump on What Your Cus­tomer Wants Next
• Ama­zon: The Big Moo: Stop Try­ing to be Per­fect and Start Being Remarkable
• RW Trend web­site: http://www.rwtrend.com/
• Robyn′s Newslet­ter: http://rwtrend.com/section01/trend_newsletter.php

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