ARCHIVE - Advent highlighted in Nashville Business Journal for green efforts

November 25, 2008 In News By Advent

Beck/Arnley exhibits with stunning custom rental

Objec­tive:

Beck/Arnley asked Advent to design a cus­tom exhibit that would show­case their brand at the AAPEX show. Specif­i­cally, Beck/Arnley asked for an open exhibit with a semi-private con­fer­ence room, video pro­jec­tion, high brand­ing, and kiosks with com­put­ers con­nected to the inter­net. Also, Beck/Arnley wanted to rent the exhibit.

Solu­tion:

Advent designed a 20x30 cus­tom rental exhibit that allowed Beck/Arnley to meet their show objec­tives. Edge-lit graph­ics present them­selves in two alu­minum tow­ers that reach to 16 feet tall. That height allows for ele­vated brand­ing, and also cre­ates an open feel down below on the show floor. The semi-private con­fer­ence room is com­ple­mented by seat­ing space in the mid­dle of the booth. Two kiosks allow booth vis­i­tors to browse Beck/Arnley′s web­site for products.

Ren­der­ings:

November 24, 2008 In News By Advent

D1 Sports brands facility

Objec­tive:

D1 Sports Fit­ness asked Advent to design and fab­ri­cate brand­ing ele­ments for their mul­ti­ple loca­tions. The first project was in their brand new Lit­tle Rock, Arkansas, loca­tion. The goal was to clearly define the D1 brand and com­mu­ni­cate it through ele­ments that could be repeated in the var­i­ous locations.

Solu­tions:

Advent designed var­i­ous treat­ments and meth­ods to imple­ment the D1 brand into their Lit­tle Rock loca­tion. Stand-off graph­ics, vinyl appli­ca­tion, and Image­Walls cus­tom wall­pa­per were used to help D1 truly com­mu­ni­cate their brand message.

In News By Advent

Entrepreneur Magazine highlights Advent for Brand Spaces business

Advent has once again been high­lighted in Entre­pre­neur Magazine.

The arti­cle also high­lights Advent client Ham­mock Pub­lish­ing. Ham­mock came to Advent in 2005 look­ing for assis­tance in spruc­ing up their workspace.

“The space was very gray and beige and non­de­script,” said John Lavey, the pres­i­dent of Ham­mock Pub­lish­ing. “That was not what we wanted.”

So Lavey turned to his trade show exhibit part­ner for help. It was the first time Advent Pres­i­dent John Rober­son had ever been asked to design some­thing other than a trade show exhibit.

“We made their lobby over from bor­ing to branded,” Rober­son said.

To view the full arti­cle at Entrepreneur.com, click here.

To down­load a PDF of the arti­cle, click here.

For cov­er­age of Advent′s Novem­ber appear­ance in Entre­pre­neur Mag­a­zine, click here.

November 17, 2008 In News By Advent

Designed Conveyor relays brand messages with office enhancements

Objec­tive:

Designed Con­veyor wanted to cre­ate a com­fort­able and attrac­tive envi­ron­ment for their employ­ees. Their work­space lacked mes­sag­ing to vis­i­tors about the Designed Con­veyor brand.

Solu­tions:

Advent helped Designed Con­veyor relay their brand mes­sage in the lobby with a cus­tom, multi-dimensional inte­rior sign and graphic prints. In the hall­ways, Advent chose large for­mat graphic prints that tell the brand story. One graphic even shows the orig­i­nal patent draw­ings of the Designed Con­veyor product.

November 13, 2008 In News By Advent

GreenMark – The Best Services with Little Environmental Impact

When we con­sume prod­ucts such as fur­ni­ture, pack­ag­ing, even ele­ments for our trade show booth, do we think about where the mate­ri­als have come from? A new term has been coined in the green move­ment known as Cra­dle to Cra­dle. The dic­tio­nary of sus­tain­able man­age­ment lists Cra­dle to Cra­dle as “a phrase invented by Wal­ter R. Sta­hel in the 1970s and pop­u­lar­ized by William McDo­nough and Michael Braun­gart in their 2002 book of the same name. This frame­work seeks to cre­ate pro­duc­tion tech­niques that are not just effi­cient but are essen­tially waste free. In cra­dle to cra­dle pro­duc­tion all mate­r­ial inputs and out­puts are seen either as tech­ni­cal or bio­log­i­cal nutrients.

Tech­ni­cal nutri­ents can be recy­cled or reused with no loss of qual­ity and bio­log­i­cal nutri­ents com­posted or con­sumed. By con­trast cra­dle to grave refers to a com­pany tak­ing respon­si­bil­ity for the dis­posal of goods it has pro­duced, but not nec­es­sar­ily putting prod­ucts’ con­stiuent com­po­nents back into ser­vice.” The place you are most likely these days to see Cra­dle to Cra­dle in action? The United States Postal Ser­vice now sup­plies boxes and envelopes that have been cer­ti­fied Cra­dle to Cra­dle, keep­ing 15,000 met­ric tons of car­bon equiv­a­lent emis­sions a year out of the air.

At Advent, we like to prac­tice what we call GREEN­mark on every­thing we do. When you are trav­el­ing with your cus­tom made booth to trade shows around the world, we want to make sure that you have all of the tools you need to reduce waste, from how your booth is made and pack­aged for travel to reduc­ing waste in your lobby space or at your next com­pany event. If you are inter­ested in our GREEN­mark ini­tia­tive, be sure and con­tact us for more infor­ma­tion on the pro­gram. We strive to offer you the best ser­vices we can while leav­ing as lit­tle envi­ron­men­tal impact as possible.

November 11, 2008 In By Advent

Event Marketing Tour helps attendees utilize experience

Objec­tive:

Present a dif­fer­ent approach to event mar­ket­ing by employ­ing expe­ri­ence as a way for brands to com­mu­ni­cate their key mes­sage. Also, cre­ate an envi­ron­ment that truly encap­su­lates what it means to trans­form a space into an expe­ri­en­tial mar­ket­ing module.

Solu­tion:

Immerse event atten­dees in the deter­min­ing fac­tors that make event mar­ket­ing suc­cess­ful. Wall ban­ners, sound and smell effects, and cre­ative light­ing trans­formed the show hall into a truly immer­sive experience.

November 7, 2008 In Archives By Advent

Keep Your Message Consistent

In line with our arti­cle in the Nashville Busi­ness Jour­nal about mar­ket­ing stay­ing on mes­sage, the same thing should apply when you are con­sid­er­ing any brand­ing efforts sur­round­ing cus­tom exhibit design, your office space, or any event you may be throw­ing. It would be hor­ri­ble to throw out the cliche “you never get a sec­ond chance to make a first impres­sion”, but in these cases espe­cially it rings true. Your com­pany has an over­all cor­po­rate cul­ture and mes­sage that you want to por­tray in every aspect of your busi­ness, espe­cially when pre­sent­ing that to poten­tial clients and customers.

Your mes­sage also includes not only say your trade show booth itself, but the clothes or uni­forms your employ­ees wear while work­ing the trade show floor and down to the lan­guage they are using when talk­ing about your com­pany and the mes­sage you are try­ing to con­vey on a whole. When every­one is on point with the over­all mes­sage of the com­pany, your client will respond to that and know exactly who they are going into busi­ness with.

In that respect, every­one wins. You have a nice, clean, cohe­sive mes­sage to present that every­one in your com­pany is aware of and com­fort­able with, and the client com­ing into your trade show space or offices imme­di­ately knows exactly who you are.

In News By Advent

Advent highlighted in Nashville Biz Journal for second consecutive week

Only a week after the Nashville Biz Jour­nal high­lighted Advent′s com­mit­ment to green prod­ucts and ser­vices (found here), the peri­od­i­cal show­cased Pres­i­dent John Rober­son in the Strate­gies sec­tion of its Nov. 7 issue.

Enti­tled “Advent Mar­ket­ing stays on mes­sage,” the arti­cle high­lights Rober­son strate­gic deci­sions to diver­sify Advent′s ser­vices and prod­uct offerings.

Nashville Biz Journal′s Turner Hutchens notes that “Advent Mar­ket­ing has grown its busi­ness by break­ing out of the tra­di­tional trade-show mar­ket­ing mold and immers­ing tar­geted audi­ences with a well-crafted message.”

To down­load the full arti­cle, click here for page 1 and here for page 2.

November 6, 2008 In By Advent

World Outreach Helps Members Dream with Outdoor Sanctuary

OBJECTIVE:

World Out­reach Church was launch­ing a new build­ing
cam­paign. They wanted to be able to imag­ine what it
would be like to wor­ship in the new space.

SOLUTION:

A com­plex sys­tem of cables and outdoor-fabric pan­els,
sus­pended from the trees trans­formed the wooded
area into an out­door sanctuary.

November 3, 2008 In News By Advent

Advent highlighted in Nashville Business Journal for green efforts

In the Octo­ber 31 issue of the Nashville Busi­ness Jour­nal, Advent was rec­og­nized as a com­pany who is mak­ing sus­tain­abil­ity part of their office cul­ture and part of their product/service offerings.

From the article:

With GREEN­mark, Advent is incor­po­rat­ing recy­cled and envi­ron­men­tally friendly prod­ucts into its designs that can help cus­tomers save money, says com­pany Pres­i­dent John Roberson.

For exam­ple, Advent recently designed a 16-foot arch made from recy­cled alu­minum that cost a frac­tion of what it would have cost if it were not made from recy­cled mate­ri­als. Rober­son says the client also is sav­ing thou­sands of dol­lars because the arch is light­weight and costs less to trans­port to trade shows.

To see the arti­cle in con­text, click here to down­load the PDF.

The arch writ­ten about in the arti­cle can be seen here in this case study.

The Nashville Busi­ness Jour­nal is online here.