NEWS & UPDATES

November 7, 2008 In Archives By Advent

Keep Your Message Consistent

In line with our arti­cle in the Nashville Busi­ness Jour­nal about mar­ket­ing stay­ing on mes­sage, the same thing should apply when you are con­sid­er­ing any brand­ing efforts sur­round­ing cus­tom exhibit design, your office space, or any event you may be throw­ing. It would be hor­ri­ble to throw out the cliche “you never get a sec­ond chance to make a first impres­sion”, but in these cases espe­cially it rings true. Your com­pany has an over­all cor­po­rate cul­ture and mes­sage that you want to por­tray in every aspect of your busi­ness, espe­cially when pre­sent­ing that to poten­tial clients and customers.

Your mes­sage also includes not only say your trade show booth itself, but the clothes or uni­forms your employ­ees wear while work­ing the trade show floor and down to the lan­guage they are using when talk­ing about your com­pany and the mes­sage you are try­ing to con­vey on a whole. When every­one is on point with the over­all mes­sage of the com­pany, your client will respond to that and know exactly who they are going into busi­ness with.

In that respect, every­one wins. You have a nice, clean, cohe­sive mes­sage to present that every­one in your com­pany is aware of and com­fort­able with, and the client com­ing into your trade show space or offices imme­di­ately knows exactly who you are.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.