NEWS & UPDATES
NewsNovember 13, 2008 In News By Advent
GreenMark – The Best Services with Little Environmental Impact
When we consume products such as furniture, packaging, even elements for our trade show booth, do we think about where the materials have come from? A new term has been coined in the green movement known as Cradle to Cradle. The dictionary of sustainable management lists Cradle to Cradle as “a phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients.
Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed. By contrast cradle to grave refers to a company taking responsibility for the disposal of goods it has produced, but not necessarily putting products’ constiuent components back into service.” The place you are most likely these days to see Cradle to Cradle in action? The United States Postal Service now supplies boxes and envelopes that have been certified Cradle to Cradle, keeping 15,000 metric tons of carbon equivalent emissions a year out of the air.
At Advent, we like to practice what we call GREENmark on everything we do. When you are traveling with your custom made booth to trade shows around the world, we want to make sure that you have all of the tools you need to reduce waste, from how your booth is made and packaged for travel to reducing waste in your lobby space or at your next company event. If you are interested in our GREENmark initiative, be sure and contact us for more information on the program. We strive to offer you the best services we can while leaving as little environmental impact as possible.
Authored By Advent
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