ARCHIVE - Lipscomb University College of Pharmacy

February 11, 2009 In News By Advent

Cutting Tradeshow Costs: A Case Study

Advent recently had the oppor­tu­nity to help a pub­lish­ing com­pany with a 20 x 30 exhibit.

They owned an exhibit and all they knew how to do was take their big, heavy exhibit to the tradeshow. The cost of own­er­ship was weigh­ing them down. Every time they wanted to use the exhibit, they had to pay the cost of pulling it from their exhibit house′s inven­tory, then prep­ping it, repack­ing it, load­ing it up, and ship­ping it to the show site where one more cost was incurred called drayage, or mate­r­ial handling.

That whole bud­get for using the exhibit for one show, com­plete from their stor­age at their exhibit house all the way through instal­la­tion and dis­man­tle, was $60,000.

Advent per­formed an audit of that strat­egy and explained to the pub­lish­ing com­pany that they could save them money and still present the same brand presentation.

Advent was able to cut that bud­get almost in half and do a sim­i­lar exhibit using our rental inven­tory in the same show city where the exhibitor had a show for $32,000. That′s a sav­ings of $28,000. That money went right to the bot­tom line.

Check out the pic­tures below. (The brand name on the booth has been blurred out.)

Authored By Advent

Advent partners with organizations to help them visually express differentiation.

February 3, 2009 In Archives By Advent

Event Marketing At Sundance Film Festival

Con­sis­tently, the Sun­dance Film Fes­ti­val plays host to some of the most inno­v­a­tive event mar­ket­ing cam­paigns on the planet. This year was no exception.

The fes­ti­val attracts more than 46,000 vis­i­tors every year and reaches more than 400 mil­lion peo­ple world­wide. The Sun­dance Insti­tute, which runs the fes­ti­val, allows spon­sors to occupy des­ig­nated suites and either inter­act with guests or show­case prod­ucts. This year, no less than 10 “Offi­cial Venues” main­tained a pres­ence at the fes­ti­val. Below, are three that stood out among the rest:

This year, Ray Ban stepped up its spon­sor­ship activ­i­ties by not only spon­sor­ing the Vision­ary Award event (which went to Ewan McGre­gor) but also engag­ing con­sumers on the street. Street teams engaged festival-goers and Park City locals with post­card invi­ta­tions encour­ag­ing them to visit one of three branded “Con­fes­sion Booths” where they could play Truth or Dare. At the booths, con­sumers could jump inside, put on a pair of Ray-Ban sun­glasses and answer Truth or Dare-style ques­tions in a 15– to 30-second video that would be uploaded to ray-ban.com. Booth vis­i­tors received a photo strip with six pho­tos and a code direct­ing them to the site to check out the video. Fur­ther, ten Ray Ban branded taxis patrolled the streets equipped with cam­eras and offered free rides, plus another shot at enter­ing the con­test to any­one will­ing to play truth or dare on camera.

Microsoft filled a house with cut­ting edge dig­i­tal video equip­ment and opened the venue to the pub­lic. Each day, The Microsoft House allowed vis­i­tors to see how HDi is trans­form­ing the way we watch and make movies. See for your­self the full capa­bil­ity of high def­i­n­i­tion video and audio, and the advanced view­ing fea­tures and inter­ac­tive capa­bil­i­ties of HDi.

Fred Segal stood out from all the other store­fronts offer­ing free gifts to the celebri­ties by pro­vid­ing their most sought after items (includ­ing Keras­tase hair care prod­ucts) in abun­dance. Every­one from Tara Reid to Tom Ander­son of Myspace stopped by the store’s loca­tion on Main Street to pick up the gifts and the ini­tia­tive was hailed as the best in recent memory.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.

In News By Advent

Lipscomb University College of Pharmacy

Objec­tive:

Lip­scomb Uni­ver­sity asked Advent to cre­ate an engag­ing brand space for the Col­lege of Phar­macy in their newly ren­o­vated Bur­ton Build­ing. With the phar­macy school cel­e­brat­ing its first class, they wanted to develop a space that com­mu­ni­cated the vision of the school.

Solu­tion:

Advent designed an inter­ac­tive wel­come wall in the lobby of the front entrance. The walls shows video of the school′s devel­op­ment, and calls out each stu­dent by name. Semi-private con­fer­ence rooms were accom­plished with­out sac­ri­fic­ing the theme. Also, Advent cre­ated a unique wayfind­ing plan for the buidling. By each professor′s door, there is a name­plate com­plete with that professor′s DNA makeup.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.