NEWS & UPDATES

February 11, 2009 In News By Advent

Cutting Tradeshow Costs: A Case Study

Advent recently had the oppor­tu­nity to help a pub­lish­ing com­pany with a 20 x 30 exhibit.

They owned an exhibit and all they knew how to do was take their big, heavy exhibit to the tradeshow. The cost of own­er­ship was weigh­ing them down. Every time they wanted to use the exhibit, they had to pay the cost of pulling it from their exhibit house′s inven­tory, then prep­ping it, repack­ing it, load­ing it up, and ship­ping it to the show site where one more cost was incurred called drayage, or mate­r­ial handling.

That whole bud­get for using the exhibit for one show, com­plete from their stor­age at their exhibit house all the way through instal­la­tion and dis­man­tle, was $60,000.

Advent per­formed an audit of that strat­egy and explained to the pub­lish­ing com­pany that they could save them money and still present the same brand presentation.

Advent was able to cut that bud­get almost in half and do a sim­i­lar exhibit using our rental inven­tory in the same show city where the exhibitor had a show for $32,000. That′s a sav­ings of $28,000. That money went right to the bot­tom line.

Check out the pic­tures below. (The brand name on the booth has been blurred out.)

Authored By Advent

Advent partners with organizations to help them visually express differentiation.