ARCHIVE - Mississippi State Football updates locker room, football offices

June 16, 2009 In News By Advent

CMT shows off custom exhibit at CMA Music Fest

Objec­tive

The CMA Music Fest is the place to be for every­thing coun­try music. CMT wanted to make a great show­ing, and asked Advent to help them dis­play their brand with a cus­tom exhibit that included a stage, a red car­pet, and one big set of vehi­cle graphics.

Solu­tions

Advent helped CMT by design­ing a cus­tom exhibit with oppor­tu­ni­ties for large for­mat graph­ics that pro­moted the CMT Music Awards. The cubed design allowed CMT to present the images of many artists. The cen­ter of the cus­tom exhibit housed a “photo op” stage com­plete with a CMT branded back­drop. Cus­tom vinyl floor­ing gave the booth just the fin­ish­ing touch it needed.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.

June 15, 2009 In News By Advent

Mississippi State brands football facilities

Objec­tives

New Mis­sis­sippi State Head Foot­ball Coach Dan Mullen wanted to cre­ate energy and excite­ment about his foot­ball pro­gram. To do this, MSU needed to update the foot­ball offices and locker room to reflect the her­itage of the MSU pro­gram, as well as Coach Mullen′s vision for his new team. The offices needed to speak to recruits and their fam­i­lies about the value of being a part of the MSU foot­ball tra­di­tion. The pro­gram also needed the updates to com­ply with their new ath­letic logo standards.

Solu­tions

Advent helped Mis­sis­sippi State by stamp­ing their foot­ball facil­i­ties with Coach Mullen′s vision, help­ing to tell the story of what MSU foot­ball means to its play­ers, coaches, stu­dents, and fans. By imple­ment­ing inspir­ing mes­sag­ing and telling unique sto­ries (like the famous “Dawg Walk”), Advent was able to con­vey the MSU tra­di­tion and vision through­out the premise.

(Prem­li­mary pictures…)

FOOTBALL OFFICES

MISSISSIPPI STATE FOOTBALL LOCKER ROOM

Authored By Advent

Advent partners with organizations to help them visually express differentiation.

June 1, 2009 In News By Advent

Mississippi State Football updates locker room, football offices

With a new coach and a new atti­tude, Mis­sis­sippi State Foot­ball wanted a facil­i­ties update to reflect their new personality.

Here′s a sneak peak of some of the brand space trans­for­ma­tions. We′ll have a full case study up soon.

*UPDATE: Case Study found here.

Authored By Advent

Advent partners with organizations to help them visually express differentiation.