NEWS & UPDATES

June 15, 2009 In News By Advent

Mississippi State brands football facilities

Objec­tives

New Mis­sis­sippi State Head Foot­ball Coach Dan Mullen wanted to cre­ate energy and excite­ment about his foot­ball pro­gram. To do this, MSU needed to update the foot­ball offices and locker room to reflect the her­itage of the MSU pro­gram, as well as Coach Mullen′s vision for his new team. The offices needed to speak to recruits and their fam­i­lies about the value of being a part of the MSU foot­ball tra­di­tion. The pro­gram also needed the updates to com­ply with their new ath­letic logo standards.

Solu­tions

Advent helped Mis­sis­sippi State by stamp­ing their foot­ball facil­i­ties with Coach Mullen′s vision, help­ing to tell the story of what MSU foot­ball means to its play­ers, coaches, stu­dents, and fans. By imple­ment­ing inspir­ing mes­sag­ing and telling unique sto­ries (like the famous “Dawg Walk”), Advent was able to con­vey the MSU tra­di­tion and vision through­out the premise.

(Prem­li­mary pictures…)

FOOTBALL OFFICES

MISSISSIPPI STATE FOOTBALL LOCKER ROOM

Authored By Advent

Advent partners with organizations to help them visually express differentiation.