ARCHIVE - There is no off-season: a study on recruiting

January 27, 2012 In News By Wes Hartline

There is no off-season: Fan Engagement

As a huge sports fan, I have been excited to write this post for some time.

Take a minute and think back to attend­ing your first pro­fes­sional or col­lege game. Although I don’t remem­ber mine, I know my first MLB game came just a week or so after I was born. My fam­ily lived in Atlanta at the time (the Braves were ter­ri­ble in those days) and we had sea­son tickets.

It wasn’t until we moved to Nashville years later that  I remem­ber attend­ing my first live sports event, a col­lege foot­ball game. Although I was only seven years old, I have a dis­tinct mem­ory of my dad tak­ing me to see Army play Van­der­bilt. It was an after­noon game, and the fore­cast was no good. We sat in the bleach­ers for three quar­ters in the pour­ing rain. Then we lis­tened to Van­der­bilt lose the game on the way home in the car. It may not have been the best out­come, but I will always remem­ber that game. It was my first one.

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Authored By Wes Hartline

Director of Marketing and Video Production

January 24, 2012 In News By Wes Hartline

Testimonials from our Clients

This is an old video from 2011, but we wanted it to be out here for you to see. Enjoy!

Authored By Wes Hartline

Director of Marketing and Video Production

January 23, 2012 In News By Wes Hartline

There is no off-season: Alumni engagement

In order to develop a suc­cess­ful ath­let­ics pro­gram across all sports, a uni­ver­sity must engage its alumni base. This is eas­ier said than done.

The ben­e­fits that come from engag­ing alumni are greater than sim­ply grow­ing the finan­cial resources of your pro­grams. When you engage the alumni in a mean­ing­ful way, the imme­di­ate impact is a resur­gence of pride in ones alma mater. If the only com­mu­ni­ca­tion your alumni receive are solic­i­ta­tions for funds to build “the facil­ity that will change XYZ Uni­ver­sity” and “bring us to a new level of suc­cess,” then you may never be able to sup­plant the cham­pi­ons of old, or worse, win the cov­eted rivalry game.

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Authored By Wes Hartline

Director of Marketing and Video Production

January 16, 2012 In News By Wes Hartline

There is no off-season: a study on recruiting

As we enter 2012, fans around the world are cap­ti­vated by a stag­ger­ing num­ber of live sports. Between the NBA (abbre­vi­ated sea­son) and col­lege bas­ket­ball, the NHL, soc­cer matches around the world and prepa­ra­tions for the 2012 Olympics in Lon­don, we are all watch­ing. In Octo­ber, the Car­di­nals won one of the great­est World Series’ in recent his­tory and just last week the Uni­ver­sity of Alabama won its sec­ond BCS cham­pi­onship in three years.

With all of this, it is under­stand­able how ingrained “sport” has become our lives. (more…)

Authored By Wes Hartline

Director of Marketing and Video Production