Mar 27, 2017

Working with SBJ’s AD of the Year Nominees Moves the Advent Team

One of the perks of working at Advent is interfacing with athletic directors across the country. We like to think we see ADs in ways that may be different than that of fans, donors or even their coaches.

When we work with ADs, they’re often sharing their vision for the future of their campus, their athletes and their fans — and these ADs have a ton of big ideas.

That’s the case for the administrators nominated for Sports Business Journal’s 2017 Athletic Director of the Year.

Vision, ideas and energy have been plentiful in Advent’s work with three of those nominees — TCU’s Chris Del Conte, Auburn’s Jay Jacobs and UCLA’s Dan Guerrero.

Del Conte’s vision immediately turned TCU into one of the most identifiable and energetic brands in the Big 12 and the country. Advent has worked with Del Conte on several TCU projects, including a players’ lounge opened earlier this year and the football offices. Advent also worked with TCU on the Jane and John Justin Hall of Fame.

“The thing about Chris that amazes me is the amount of energy he brings on a daily basis,” Advent Vice President of Client Strategies Brock Warner said. “The guy is incredibly consistent in the way he treats his employees and us as partners on the campus. His vision for TCU has elevated the entire campus.”

Named the NACDA Athletics Director of the Year in 2017, Jacobs reinvented Auburn’s facilities and branding in the ultra-competitive SEC in sports from track to soccer to football. Advent has worked with Jacobs on several projects at Auburn, including the football indoor practice facility, locker room and weight room.

“Nothing makes me happier then when good things happen to great people,” Advent Senior Strategic Advisor Walt Malone said. “Jay has been such a blessing to work with over the years — he is a man full of integrity and continues to do amazing things with the Auburn athletic program year after year. I wish every client we had was just like Jay.”

Leading one of the nation’s most storied all-around athletic programs, Guerrero worked with Advent on Easton Stadium, the home of the Bruins’ softball program.

“Dan is a very level, consistent person and you can see it in how the administration works at UCLA,” Warner said. “When we worked on a softball project, he stayed behind the scenes, but he was so supportive. His personality is to deflect accolades to the people in his department. I would imagine that’s encouraging for those who work for him at UCLA.”