Aug 30, 2017

The Story of Nebraska’s Hawks Hall … Without the Tour Guide

The fall semester has started at the University of Nebraska-Lincoln, and College of Business students will have one of the newest buildings on campus.

As much as current students will be inspired by the new Howard L. Hawks Hall, Nebraska will use the 240,000-square foot building to keep the program competitive with other Big Ten business schools.

With new displays, visitors will be able to learn what makes the Cornhuskers’ College of Business special with or without a tour guide. Said Associate Dean and COO Rik Barrera:

“The concept is to tell our story without having someone there tell it. You could walk through this building and learn a lot about our college without even a guided tour.”

Storytelling and and quality of campus facilities can shape students’ perception of a school or degree program, one study shows. And at Nebraska’s Hawks Hall, visitors will learn about alumni who became entrepreneurs, program faculty, student-athletes and the program’s culture of giving back to the community simply by walking the hallways.