Sep 25, 2017

Stanford’s Home of Champions is a Timeless Experience

From the time Stanford began the process of transforming an old basketball gym into a Home of Champions in 2013, the Cardinal won 15 team national championships and five Directors’ Cups. Women’s basketball coach Tara VanDerveer won her 1,000th game. The football team went to a pair of Rose Bowls. Katie Ledecky rewrote Olympic and NCAA record books.

Meanwhile, hundreds of Stanford athletes lettered and graduated in 36 sports.

Celebrating a program as dynamic as Stanford’s isn’t easy, but the Cardinal are making it happen.

On Sept. 23, Stanford opened the Home of Champions, a two-story, 18,000-square foot celebration of 126 years of academic and athletic tradition. A former basketball court in the Arrillaga Family Sports Center is the home of exhibits, displays and digital experiences all focused on telling the constantly evolving story of Stanford athletics.

Advent served as design lead for the project, working with Stanford to curate stories representative of the Cardinal’s record of team and individual NCAA success and Olympic tradition. More than a celebration of athletics, the Home of Champions tells the story of Stanford’s ability to produce trailblazers in the women’s athletics and innovators in sports strategy, technology and science.

Assistant athletic director for marketing Araceli Ortiz, a former Cardinal rower who was Advent’s liaison on the project for two years, told the San Francisco Chronicle:

“We have so many amazing stories to share that narrowing down which ones would initially be here was really tough. The best part of it was that we have the space to be completely updateable over time. Knowing we could add or rotate people throughout made it easier.”

In other words, this is no museum. Blink and you might miss something.

Home of Champions manager Bob Wilmot told Sports Business Daily:

“What’s going to be really cool is that we’re going to have visitors come through who see what we’ve got here and say, ‘I’ve got something you should see.’ We’re going to be able to keep telling the story of Stanford athletics and it’s going to evolve.”

Here is a look at the social media response for the grand opening:

Advent will have more in the coming months on displays, exhibits and digital experiences at the Home of Champions.