The latest from Advent culture

Read about our people, our inspiration and our projects.

Jun 6, 2017

Video: How a Campus Shapes Narrative for New Students … and Why it’s So Critical

When students explain what drives their college choice, there’s little reason to doubt what some studies show are their main motivations. The quality of the faculty, safety of the campus, value of the education … Read more

May 30, 2017

Football Players and Cheerleaders Aren’t the Only Workout Warriors at Cowboys FIT

The Star in Frisco is an NFL team headquarters, a high school football complex for a city and a football museum. Now, it’s the local gym. The Dallas Cowboys last week opened Cowboys FIT, … Read more

May 17, 2017

5 Lessons from these State-of-the-Art Academic Facilities

How does a dormitory, a law school or science building become more than a piece of a college campus? How do they transform into active learning environments? A dean or faculty can communicate that … Read more

May 8, 2017

Successful Rebrands Focus on Stories and Experiences, not Logos and Colors

For sports teams, weathering wins and losses comes with the territory. Weathering a rebrand is a different beast. After months or years of focus groups, interviews, concepts and revisions, an organization unveils new colors, … Read more

May 3, 2017

A Well-Planned Walkpath is Critical for Hosting Recruits

It’s 11 a.m. on an official visit Saturday in January. Do you know where your recruits are? One college head coach does, and he makes sure everyone in his operation does, too. When the … Read more

Apr 28, 2017

Belmont’s GIG – Designing a Guitar Museum in Music City

Located on the campus of Belmont University, the Gallery of Iconic Guitars (GIG) is a unique space in Nashville. Part museum, part performance venue, it carries the legacy of a notable collection and provides … Read more

Apr 19, 2017

Video: Touring the NC State football and men’s basketball locker rooms

Coaches say over and over again that the locker room is the critical portion of their facilities. A major reason is that this is a space that must serve two audiences. The locker room … Read more

Apr 12, 2017

Coastal Carolina Baseball Capitalizes on 2016 Championship with Invigorated Spaces

Amid some of the best SEC and ACC baseball programs, Coastal Carolina rose from the Big South Conference to win the College World Series in 2016, the first Division I baseball championship for the … Read more

Apr 3, 2017

Groundbreaking Study: Quality of Facilities Drives College Choice

Year after year, students say they base their college choice on factors like quality of the faculty, value of the education and safety of the campus. There’s little reason to doubt that these are … Read more

Apr 3, 2017

3 Ways You Can Discover How Your Facilities are Shaping Perceptions

What is your business building saying about your business professors? What is your library telling prospective students about the value of their education? What is your recreation facility telling incoming freshmen about social life … Read more

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